How To Become A Copywriter – Without Going To School!

What drives you?
Just do it.
Have a break. Have a KitKat.
Familiar with these lines?
Well, they are just some of the famous taglines used by the most trusted brands in the world.
When I was a child, I and my cousins used to play a guessing game during every commercial break of our favourite TV shows. Before one commercial started, we would guess what it would be by saying the tag lines carried by various brands. Well, that was truly childish, wasn’t it?
Do you know that these famous taglines are the product of the copywriter’s imagination? Yes, it is the copywriter that squeezes the creative juices out of himself in order to come up with phrases that will deliver a product’s message to its consumers. And do you know that being a copywriter is one of the most lucrative jobs in the world? Yes, it is. In the world of advertising, a copywriter is also dubbed as “creative” because of the nature of his job: He has to produce a very creative way of promoting a product with the use of words and images.
Because of the prestige that goes with the job, many people push their luck to become a copywriter. But, the reality is, getting such a job is no easy feat. Experience that appears in the form of a portfolio is the key that can open the door to this position. It is vital that before applying for this job, an applicant has to have a track record that will prove his previous work as a copywriter. This portfolio is dubbed as the “book” in the advertisement world.
But what if someone badly wants to be a copywriter but doesn’t have a “book”? Does it mean that he has no more chance to get the position?
Well, not exactly.
You see, one can avail of the “book” by having an internship. Nowadays, doing this preliminary step is not as hard as it was in the past because there are many internship opportunities on the Internet. This can give you a break in terms of creating banner ads and online campaigns. One more option is to approach creative directors from the creative department of an advertising company and volunteer your service and talents in order to get that needed experience for a “book”.
In the case that the above-mentioned options are not viable, a copywriter-wannabe should not throw in the towel. There’s one more option that he can do: Mimic his favourite ads, whether in the form of a print, radio or TV ad. Let’s say he can do a lay out for a particular brand’s print ad or do an unofficial TV or radio ad for it. With the presence of today’s technology, doing such a thing is a breeze.
While it’s true that this job can be learned, people who are gifted with the talent for words and imagery are the ones who are expected to excel in this field.
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