Key Facts You Should Know About Sales And Advertising Letters

Sales and advertising letters are powerful tools, when used wisely and with purpose. They are particularly important to the owners and managers of small businesses who realize that they cannot compete with the marketing and advertising campaign of large corporations and chains. From the standpoint of correspondence, letters in this category, which also include effective written communication with your vendors, are likely to be the ones used most frequently in your day-to-day business. In the average small business, such letters probably equal in frequency all other types of letters combined. Therefore, it is vital that small-business owners devote continual attention to letters relating to sales, advertising, and vending, whether they are selling products or services, establishing better coordination, or simply bolstering faith in their organization and its operations.
Keep foremost in mind that an effective sales and advertizing letters must meet below categories:
1) Be coordinated with all other sales, marketing, and advertising activities
2) Base statements, claims, and reports on your ability to meet foreseeable demands realistically.
3) Be scheduled to reach their destinations at favorable times.
4) Be persuasive, but no insistent.
5) Open with a sentence that will immediately spark the readers’ interest.
6) Provide the necessary details without being wordy or preachy.
7) Convince the reader that the offer beats the competition.
8) Clearly list addresses, phone numbers, and (if appropriate) a person to contact.
9) Close with an action statement so the reader knows what to take advantage of the offer.
Enhance your own personal style
You don’t have to be a professional author or a grammarian to write an effective letter that will promote your company and what you have to offer. But you do have to develop a style – that is, a way of expressing yourself that is forthright and convincing and uses words that are appropriate to the subject at hand and the nature of your company. You try to accomplish as much when you speak or make presentations to get favorable reactions. So why not work this into the letters you write so they are extensions of your personality and outlook?
Ask yourself in each case; How appropriate is my style to the subject of my letter? A letter promoting books to an intellectual audience, for instance, will be poles apart from a letter trying to sell rods and reels to sports fishermen or apparel to young women.
Make yourself clear and credible
You should use language that will be easily understood by your intended audience. But, be careful. Never talk down to readers or attempt to make them feel inferior because they do not own a prestigious product you are marketing, or are out of step because they cannot provide instant supplies and service. Use words and phrases that are positive, rather than negative, promoting products and services on the basis of what they can do for prospects, rather than on what people will be missing in their lives if they do not react favorably to your message.
Emotion can be effective in motivating people in certain instances, as in the case of, say, selecting gifts that will demonstrate the giver’s love and affection. But the most effective use of emotions is likely to be when your message is low key and certainly when it has a ring of sincerity.