Education

Writing Articles Is A Great Way To Build Credibility, Recognition And Communication Skills

I wrote my first articles on EzineArticles in August of 2008. At first my articles were sporadic and it took me sometime to get the process down. To me, getting the process down is a matter of producing results. And for me, results is measured in cash, republished articles, and traffic to my website. For your information, my website is an association providing tools, information, support, and expertise to residential investors and would be investors. From August to May, I had 40 articles published and since May I’ve had 50 articles published showing me that I’ve finally got the hang of this medium.
Now I almost always write at least one article per day. I average about 3 or 4 articles per day. On really great days, I’ve written as many as 10 in a single day. The results are much the same, I almost always have one article published daily and some days I have more than 1/2 dozen published.
As a bit of background, I used to publish discussions and carry on a number of activities daily with LinkedIn, on twitter and on Facebook. While I still see these as valuable activities, they are much more perishable than the work I complete on EzineArticles and as a result, I view them as supplemental to my article marketing effort. Because of this, I’ve altered my strategy. I now complete weekly discussions and maintenance on these sites on Saturdays and Sundays. I find that combined with article marketing I gain more of a multiplicative result in this manner.
On the article marketing front, I’ve experienced several strategic discoveries that now drive my activity.
I attempt in general to write timeless articles that can serve readers as well a year from now as today. I admit I do a few articles relating to current events to add volume and to show a sensitivity to current market events. However, the timeless articles keep driving steady new visitors to my site and to my writing day after day and week after week.
Next, I try to generally write articles that offer numbered lists, points, and ideas. This is key as these articles draw lots of publishing interest. Publishing creates inbound links for my site, increased readership for my articles, and more credibility for my work.
Volume is critical. Sites looking for material need authors they can count on. I’ve found as my volume has increased (quality is key as poor articles don’t get published), that my publishing volume has ramped up much more rapidly. I am now averaging almost 3 published articles per day and the average seems to be continuing to rise.
My next step, is I intend to begin writing an eBook about every 3 to 4 months. I am going to create an outline and in general my articles will correspond to this eBook outline with additional facts, references, and footnotes added in the more formal resulting volume. I expect this structured approach will lead to even more critical article marketing expertise that will equal dollars and sense for me.
Closing, the remaining activity I expect to begin next week is to have all my current ezine articles republished on as many article sites as possible. I expect this to perhaps triple my site traffic and substantially increase the rate and amount of sales I am currently driving.

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