Copywriting Tips – Emotionally Preparing The Prospect

Most people think that prospects buy things because they need them. This is not true. Nobody buys anything because they need it. They buy it because they think it is going to make their life better. They buy i because they want to improve the quality of their life. They buy it to feel good. If we just bought something because we needed it, we wouldn’t worry about the brand or the model. We’d just randomly pick a product and off we’d go to the checkout. But we don’t do that. We compare. We ask questions. We shop around for what we feel is the best product. And we don’t do this with our heads. We do this with our hearts, whether or not we want to admit it. So how, as copywriters, do we emotionally prepare somebody to buy OUR product?
We do this primarily by telling our story. The best sales copy ever written revolves around a life story. For example, one of my best selling products revolves around the story of how I was out of work, broke and literally close to being out on the street. I talk about how I was at the end of my rope. But then I reveal how I discovered how to make a good living online, which I do. And the transformation from desperate out of work husband and father to successful businessman, when put into print, turned into one compelling story.
But the compelling part was not so much how I turned MY life around but how I explained how the prospect could turn HIS life around by following the same principals. This is where you emotionally drag the prospect in. You explain to him how he can do the very same thing. You let him feel what it’s like to be successful. You put him in YOUR shoes. Right now he is where you were before you found this solution. Your goal is to show him how he can feel if he uses your solution.
This method will apply regardless of whether it’s a work at home solution or a natural cure for moles and warts. The person is at your page because they have a problem. They are in need of a fix. So the first thing you have to do is relate to them from the perspective of where they are now by sharing with them your own story. Then you reveal how they can feel like you do today by simply using this solution. Everything is about emotions. Everything is about how they feel.
If you use this tactic when writing your sales copy, you’ll find that you close many more sales.
To YOUR Success