Copywriter Tasks – What A Copywriter Does And How It Helps Your Business

What does a copywriter do? It’s not magic or voodoo. A copywriter simply persuades your audience to take some action.
That action might be to purchase your product, but it also might be simply to download a free report and in so doing, give you their name and email address. In essence, the copywriter presents the prospect or customer with a decision, and asks them to make a choice.
We can summarize this in one word: persuasion. However, this persuasion is not what people often think. It is often assumed that copywriters use “tricks” to get people to spend money. The truth is simply this: good copywriters use copywriting techniques to convince someone to take an action that is in their best interest, one which they would do if they “had all the facts”.
The simplest and easiest action to persuade someone is to take an action showing their interest in a subject. This might mean simply reading an article. It might also mean downloading a free report or software program.
Somewhat more difficult is persuading someone to give their email address so they can receive a free report. People today are leery of giving out their email address. If you can get people to do this, it usually indicates three things: first, that you did a good job targeting the right audience; second, you did your homework to find the right language to persuade them; and third, you are offering something they consider valuable. Smart marketers know the value of this mechanism.
Of course, it is a different matter altogether to persuade another to spend money! And that, of course, is what we are in business to do. Essentially the copywriter is presenting one form of a sales presentation. The basic process is to explain what is for sale, the reasons the prospect will benefit from the product or service, answer any objections they may have, and make it clear how to purchase. In so doing, one must also “speak the language” of the prospect and avoid any “speed bumps” (those little annoying items which cause your prospect to disbelieve you, or even worse, to stop reading and turn away).
Persuasion does not stop after the prospect decides to buy. They must then be convinced to enter their credit card number and confirm their order. After that, many people experience “buyer’s remorse” and therefore savvy marketers use ethical means to demonstrate the customer has made a good decision.
The copywriter’s task is a vital one in today’s economy. You can either write your own copy or you might decide to hire someone who specializes in writing copy for clients.