Before You Hire An SEO Content Writer, Consider These Guidelines

If you are considering hiring an SEO content writer, there are a few considerations before you go out an hire an individual or writing service. While you might think that most who offer these services must be knowledgeable in regards to SEO and exceptional writers, more often this is not the case. Before you spend your hard-earned money, it’s best to arm yourself with a little knowledge so that you can choose a content writing service that will provide you with exceptional content capable of increasing your business success.
Today, most industries with an internet presence are highly competitive; in order to rank well and be seen by your target audience, it can be a constant battle. Content is still king online, but the quality of your content and how it attracts the search engines and the attention of your reader are crucial factors. If you offer the same information in a way that is similar to every other business in your industry, your visitors will consider you “nothing special,” and will move on to your competitors to see if they have something fresh to offer.
In choosing an SEO content writer, you should consider the following:
Does the service stuff content that is basically bland or boring with keywords? Keyword stuffing is NOT proper optimization.
Are the writers capable of using business specific and competitive keywords in the right frequency, so that keywords flow naturally?
Is the content they offer interesting, easy to read and organized?
Does the content contained within the web page/article body remain relevant to the topic, or does it wander off into areas that are really irrelevant?
Is the content 100% original? Beware, many content writing services today use bits and pieces of information they have found elsewhere on the web, so you will need to check for plagiarism using a software such as Copyscape.
Are writers capable of writing in a style and language that is in tune with your industry/target customers?
There are many aspects of hiring skilled SEO content writers that will craft the quality of content for your business. Nearly anyone can write 4 or 5 paragraphs and stuff it with keywords, or drop in a keyword occasionally, but great content is about much more than keywords – it is about gaining the interest of your reader, and keeping them on your site with valuable, useful information.
Before you consider a content writer, take a close look at their website and you can often learn just how experienced and capable he or she actually is. Look at any sample articles offered, contact them with questions regarding experience, the industries they have written about, and any other questions you may have that are not answered on their website. By doing your research and knowing what the guidelines are, you will find that the money you spend will return to you in the form of increased leads, profits and customers.