Education

Copywriting Tips For Beginners

Just like setting down to write your first essay in school, you were probably stumped. The word writer’s block couldn’t even begin to describe what you had. After your teacher sat down with you, show you a few tips for beginners, things got a lot easier right? Copywriting is no different. Anything is hard unguided, why do you think Columbus had so much trouble finding America? But the bottom line is, with a little guidance, nothings too hard. This article should easily show you some copywriting tips for beginners that will have you writing thousand dollar sales pages in no time.
Tip 1 – Know everything
Relax. It’s easier then it sounds. Know everything about your product and market. It’s not easy task, but writing is impossible when you don’t know about something. The more you know about your product that your writing for or the more the read it, the easier it will be. Famous copywriters are mentioned to read through a product as much as six times before beginning writing. For a beginner at least five times should be sufficient.
Tip 2 – Bullet Points
Don’t think all that reading is for nothing. While you read you should be taking down bullet points on every key feature or benefit to the customer. You should spend much of your copywriting time on bullet points. Why do I say this? Because bullet points will practically WRITE sales letters for you. Bullet points are the main selling points. The more time you spend on good bullet points, the easier it will be when copywriting.
Tip 3 – Headline
Not going to sugarcoat it, headlines are probably the SINGLE most IMPORTANT part of your sales letter. It’s noted that headlines are responsible for close to 80% of all online purchases. Think about what first grabs your attention about a product. Definitely not the place to slack off. Going back to your copywriting tip for beginners number two, your headline can EASILY come from your best bullet point. Look at all your bullet points, pick the best three. Develop headlines from each and then pick one. And viola! Million dollar headline.
Tip 4 – Closing the Deal
Closing the deal is less about how to perfect it and more about how not to screw it up. If someone has read this far they are more then prepped to buy, you just need to not mess it up. A good call to action is necessary here. Get your customers in a yes state of mind with things such as “Yes I want these New Age Internet Marketing Secrets” or “Yes I want to get great Copywriting Tips for Beginners”.
Tip 5 – A Little Secret
NEVER use the word buy. Use download, acquire, anything other then that sales killing three letter word.
To better writing

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