Copywriting Mistakes 3 Big Opening Paragraph Blunders

So you’ve sat down and written headlines until your fingers were worn down to the bone. You think you’ve got a headline that will stop your customer in their tracks…
Then you go and ruin it all by doing something stupid in the opening paragraph and losing all the readers you got with your brilliant headline. Getting you almost no response and wasting all of your hard work creating that winning headline.
It is really important to get right the headline combined with the opening paragraphs. This can count for up to 80% of the success or failure of a given promotion and needs to take up as much time as that.
So when you are preparing your promotion watch out for the following crippling mistakes:
Mistake #1. Not Giving your ideal prospect a good reason to keep reading.
You need a potential customer to read an ad in its entirety in order to achieve a response. Be sure that by the end of the first paragraph you have presented a strong emotional reason for your ideal reader to keep reading.
Once you have hooked them in emotionally then you have the best possible chance to get them to read the rest of your promotion and to get them to take action.
Mistake #2: Not following on from your headline.
If you’ve gotten a reader’s attention with a given headline then you need to follow on from there and bridge into your body copy via your opening paragraphs. Occasionally copywriters and business owners get a little sidetracked between their headline and opening paragraphs and there can be a little bit of dissonance.
You’ve no doubt invested all this time to create a headline that demands your market’s attention. If what you have said commands attention they obviously want to know more about it.
If you are talking about selling their house for more in your headline you had better continue on talking about how they can sell their house for more in the opening paragraphs.
Mistake #3: Not deleting your warm up paragraphs.
Often when a person writes and this includes professionals, there are a few paragraphs where they are just warming up and the ‘good stuff’ is a little bit further on. You need to delete that ‘warm up writing.’
This is what separates the amateurs from the pros, knowing what to leave out and knowing where you really started from. And combining this with a nose for what is going to work.
When you start on the right foot you are 80% of the way to getting a really good response to your sales letter or any other form of advertising. Avoiding these rookie mistakes will put you on the path to sales letter success.