When you look into the affiliate marketing side of online business it’s hard to escape the clutches of the bum marketing article writing techniques. It’s also hard to understand the difference between bum marketing articles and article marketing. Especially in the early days of learning. So if you’re in the beginner stages you may want to have a second read over this article as you will get an insight into the differences it has to traditional article marketing.
The sole purpose of article marketing is merely to build brand awareness. A completely different concept to bum marketing article writing. It’s used to establish an online presence and let people around the internet know that you’re website is online, and where they can find you. With article marketing the purpose isn’t really to be selling to your readers but offering some real insight into an area of expertise that someone has and they can then gather more of a targeted audience to their website which is an authors online place of business.
The article marketing process is to build up credibility as an author and establish a following of people who are interested in learning more through the writing that you publish to online directories. From there the end goal an author is looking for is to place a link within the article for readers to click and be driven over to their website.
At that stage the writer is able to start earning their income by different methods of their own choosing. This could be selling their own products or advertising for other companies. Even getting paid just for allowing companies to advertise on their website. With bum marketing article writing you can be fairly confined to certain monetization methods.
This is a different angle to what the bum marketing article writing is all about. This is more sales orientated within the writing. It can be tricky as article directories typically don’t like to have articles that read like sales letters. So a bum marketing article has to be constructed in a way that the writer is able to provide adequate information to engage the reader’s interest and also gain credibility that they know what they are talking about for people to be inspired enough to want to know more from the author.
At this stage there is free to use websites that can be set up to offer more information and then have the website visitors click on an affiliated link to a merchant where the author is paid by any sales that they generate from their writing efforts.
It can be a long process to start out with bum marketing article writing but nonetheless with the correct knowledge on how to approach certain topics as well as how to put together informative articles that also offer the ability to pre-sell and warm a reader up to get more information doesn’t come naturally to many. It’s often a skill that is only mastered over time.
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