7 Great Tips To Writing An Effective Sales Letter

If you are looking to make a decent profit, the ability to write a great sales letter is essential. The right sales letter will help you build a long-term relationship of trust by making the customer care about what you’re selling, being easy to read and giving sufficient background and detail on your product or service. Here are 7 essential tips to writing the sales letter that will make you money.
1. Come up with an Eye-catching Headline
The headline will either draw the reader in or make them put the letter in the garbage. Make your headline succinct and to the point. Think about the type of headline your target customers will want to read. Don’t include jargon and make it clear why the reader should keep on reading.
2. Use Testimonials
Convince the customer that you have a good track record by quoting your existing satisfied customers. Ask your clients for testimonials, extract quotes from the best replies and put them at the top of your letter. This is especially effective if well-known brands are amongst your clients.
3. Get to the Point
The reader will not want to be kept waiting, so quickly establish who you are, what you’re offering and why it’s such a great offer. Make this section of the letter succinct and easy to understand. You’re not trying to impress the reader with your language, but with your product.
4. Stand out from the Crowd
Although there are certain guidelines to follow when writing a sales letter, that doesn’t mean you can’t put your own unique twist on it. In fact, a good sales letter will be different to the many other letters a company’s buying department has to read each day. Try including some useful tips, related to your product or industry, that can’t be found anywhere else.
5. Make it Easy to Read
A good letter is a letter that can be read quickly and without reference to a dictionary or optician. Format it so that the paragraphs are short and the font is large enough to read without having to strain your eyes. Leave out any jargon; instead explain your product in terms that anyone could understand.
6. Advise the Reader on what to do next
By including a call to action, you’re more likely to make the reader respond to your letter immediately, rather than putting it to one side and forgetting about it. Tell the reader to call you before a certain date, visit your website or follow you on a social network website. The quicker you get readers to engage with you, the better.
7. Offer an Incentive
Offer an incentive for people not only to act upon your call to action, but to act quickly. This may take the form of an early bird discount, a special two-for-one offer or a free gift.
By following these tips, you’ll be well on your way to creating an excellent sales letter that will generate hot leads for your product.