5 Elements Of Effective Internet Marketing Copywriting

While there may not be a set copywriting formula that guarantees your internet marketing success, there are some elements that will greatly enhance your chances. Each sales letter or web page should be unique, but there is a framework that has been proven to work.
The following 5 elements can help you to write internet marketing content that rivals the top copywriting experts. You can craft a sales letter that will catch your potential customers attention, and will lead them toward accepting your sales offer.
1. Headline
This is the first, and perhaps the last chance you will have to capture your readers attention. Statistics show that the vast majority of readers never make it past the headline before they click away to another site, article, or web page.
The old saying is that you never get a second chance to make a first impression, and that is very true with copywriting. You will only have a matter of seconds to convince your potential customer to look further into your content to see what you have to say. If you are not successful, it does not matter how great the rest of your sales letter may be.
2. Critical Starter
Once you have caught your readers attention, and convinced them that they should read further, you will have about 10 seconds to convince them that they made the right choice. In journalism they talk about using an “inverted pyramid.” That means that all of the important information needs to come out right away. Then you can go back and add more details.
One mistake that many copywriters make is to spend time talking about themselves. You do need to let people know why they should listen to you, but only as it relates to what you can do for them. Your potential customers really do not care about you. They care about what you can do for them.
3. Compelling Body
If you really want to draw your readers in, then present your message like a story. There is no rule that says you have to use bullet points to highlight the benefits of your product or service. Bullet points are helpful, but only if it makes sense to include them. Your readers want to be entertained.
Most readers will not want to slog through a long list of features. Most readers are not interested in features, they are interested in benefits. Tell them how what you are offering will benefit them, and they will read all the way to the end.
4. No Risk Offer
One of the drawbacks of the internet is that your customers don’t know you. For all they know you are just a scammer trying to get their money from them and delivering a poor product in return. One way to help ease those fears is by assuring them that they can get their money back if they don’t like what you are selling them.
Here’s a little internet marketing secret: most people will not take advantage of the money back guarantee, even if they are not satisfied with the product. It is a way to increase your sales dramatically without a great deal of risk on your part.
5. Call To Action
Surprisingly, many marketers allow their customers to leave their website without asking them to purchase the item. They make a great argument why the reader should buy, but they never ask for the sale.
The most effective way to get customers to purchase your product is to ask them to. Make the call to action clear, and use active verbs. Tell them where to click, what information to fill in, and tell them to act NOW! You will be surprised how effective asking can be.
You do not want to make your sales copy read like every other website, but you do need to make sure all of the parts are in place, and that they work together. Take the time to ensure that your sales letter is personal, and makes the reader really see the benefits that you are offering them. It is a great way to dramatically increase your sales.