Style Remains The Same, But The Choice Of Words Differ

If you are a writer and you have this knack of truly bringing out a remarkable marketing pitch in every subject you write, you obviously know that the real difference in writing for a company and a luxury resort are in the choice of words and not the style. So many individuals today merge the word style with language; to tell you the truth it is different. Style gives away everything you need to know about the author, the way he/she perceives things, love to structure the content and such. Language is more oriented to the situation in which the content is being developed.
While no two authors may share the same style in writing, authors will re-tune themselves to match the style of writing, based on the industry they are presently working with. Their difference can and will be noticed in the words they choose to express a particular idea. In fact it is this vocabulary strength that separates the good writer from the ordinary. Today every business revolves around one key aspect “The Customer”. Words such as 24/7, our capabilities, our services and such are a common feature across many websites despite the fact that they are a part of different industries and cater to different needs. The style is the same the words are different.
No one is to blame here, not even the writer. Customers are slowly holding on the point of view that the rapidity and satisfaction one gets from an instant coffee is the same that should be received in all things. So if the words 24/7 or quality assurance need to be typed out in bold, be it a software unit, luxury resort or just a salon, these words and style of convincing the reader need to be shown. On one side the customer is happy, on the other end there is a repetition in style and there is one too many writers providing you same information written differently. Simple! you could Google out a particular topic and you get umpteen results, go ahead find out how many have similar information in the style spoken of.
This approach is more of a way of life now; there is nothing that is not ordinary about it. Customers get to see similar quality assurance statements written a little different across 3 websites, he is not complaining as all of them mean the same and is exactly what he choose to hear and see. His choice then largely boils down to the cost. Content really did the trick a few years ago. But today very few readers are brought to call to action moments by what is read.
The onus is on the readers and customers; they need to start treating and evaluating industries differently. It is when that happens, a change will sweep across the style and language used by content writers all over the world. That might I say would be refreshing and an industry changer.