Copywriting Issues In The Online Domain

In the simplest term, copywriter is a person who writes a copy. The copy can be an article, feature, news, script or anything else. Copywriting is getting immense popularity especially with the online media wherein the websites are hiring copywriters to write for their websites. They hire freelance copywriters and also recruit permanent copywriters who can write as per the requirement.
Many a times these copywriters are asked to write an article by referring to existing websites with similar information while in other cases they may have to rewrite the same. While doing so they need to follow the Copyright Act which prohibits anyone to sell someone else’s work as their own. Therefore a copywriter can not copy- paste another article and pass it as his own. The websites that carries such article can be sued in such cases.
Some people think that writing for a print media and writing for an online media is the same while this is not so. An example to prove this point is that in print media, the headlines should be attractive and creative while in case of an online media, it should be direct. The copywriter should know what is required from the copy and what are the objectives of the website he is working for. He should be aware of the writing style followed by the company.
When the copywriter writes for a website the first thing that he should keep in mind is that none of the information presented in his copy should be copied from other site. As mentioned before, this may lead to legal battles and infringement of the Copyright Act.
When writing for online domains, the copywriter should use the keyword and the key phrase as much as possible. The headline, the first few paragraphs and the last paragraph of the article written by the copywriter must carry the keyword within them. This is because when a person is searching for information on the said topic, the search engine would be able to locate your website easily for him and would place it in the first few sections of the search page.
The copywriter should write an optimized copy that should be coherent to the theme or the subject on which he has been asked to write. The most important part of the website is not the design but the copy as it carries the information that the visitor is searching for. Thus the copywriter must be careful with what he writes in the copy. If the subject given to him is Hollywood Stars then he should not end up talking about the stars in the galaxy.
The paragraphs of the article should connect to each other. The copywriter should check the copy so as to maintain the flow. The body can either follow the inverted pyramid style of writing or the straight style.
At the end of the copy, the copywriter should be able to summarize his copy so that the reader gets an idea what the article is focusing on. This is because many a times, when the readers do not have much time, they go through the first and the last paragraph only to see whether the information is relevant to them or not. Thus the copywriter must be careful when writing for online domains in order to deal with copywriting issues.