How To Get Copywriting Experience While On The Job

No matter how many books you read or courses you take on copywriting, at some point you will have to learn by doing. This article will teach you a special tactic to mastering your copywriting while at your day job (or after hours), and make your employer very happy.
The way most people learn to write sales copy is first by studying, and then writing sales letters or advertisements for friends or clients they can find. This is great to do, and far better than just reading about copywriting or listening to audio courses. The problem is that there is often a limitation when your clients are not tracking your performance or not getting enough traffic to get you feedback.
If you work at a company that has a good amount of traffic for the website, this is your chance to pitch in. They may already be paying for traffic with a Google AdWords Account and be unhappy with the conversion rate. This is your chance to step in and be the hero. Offer to write another version of the company’s sales page, and split test it against the original. This is very easy to set up using Google Website Optimizer. If you’ve been working hard on developing your copywriting skills, then you should be confident that your piece will be as good, if not better.
Once you’ve beaten the company standard, you’ve now opened the door to writing more sales pages for the company, and split testing your headlines, product descriptions, and bullet points. You’re now competing against yourself and learning a ton about what converts and what doesn’t.
Bear in mind that you may have to agree to work on this on your own time. You should not cringe at the idea of doing company work while off the clock. After all, this is as much a benefit to you as it is for them, as you’re gaining valuable experience you can apply to your entrepreneurial activities off the clock. Once you’ve hit a few balls out of the park with your copy, they will be very likely to let you work on their copy while on the clock, and may even want to modify your position to include marketing writing.
You can do this no matter what your position is. If you’re a waitress, you can write copy for the restaurant’s website. It’s the same if you’re a construction worker and your employer advertises in the yellow pages. If you work at a desk job, then it’s extremely easy to get an opportunity like this. Just remember to emphasize to your employer that you are already writing copy for other businesses and are willing to do this on your own time. Your company CEO would be a fool to not take you up on an offer like this. Take the initiative, and everyone is happy.