Earn Money Online – Your Sales Copy Is Your Golden Ticket

Anyone who plans to earn money online, better learn how to write a compelling sales letter. What I am about to share with you, will help you to significantly improve upon your copywriting skills. These skills can be applied to any offer, e-mail, or sales letter, and will allow you to grab and keep the reader’s attention.
1. Make sure that you keep your reader in mind when writing your sales copy. You have to write as though you are talking with the potential buyer face to face. The key is to tell them how your offer will benefit them. Also, make sure that you back your assertions up with actual facts.
2. Hook the reader early. You absolutely must create interest with the reader with the very first line that they read.
3. Buyers like to see bullet points. This is because on the Internet, people like to scan what they read. Bullet points make this process much easier for the reader.
4. Make it flow. People often have a difficult time writing. I believe that this is referred to as writer’s block. Consequently, when you have a creative flow, just write what comes to mind. Worry about making it pretty later.
5. If you speak a certain way, write that same way. You have to picture yourself talking to the ideal buyer of your niche market. In your conversation with this buyer, you will explain to them how your offer will benefit them. When you do this, you will enable your reader to feel as though you are speaking directly to them. This is when you will have their full attention.
6. Make your communication easy to read. By this I mean to use adequate spacing or “white space”, along with short paragraphs. Do not hesitate to use illustrations if they help you to get your message across, but do not overdo it. You should also bold and/or highlight areas of high importance.
7. As indicated above, it is of the utmost importance to make it clear to your potential buyers that your offer is going to make their lives easier. You will do this by focusing on the benefits of the offer, and not the actual offer. Ask yourself what benefits you would need to see if you were a potential buyer which would lead you to pull out your credit card and make a purchase.
8. Make sure that you maintain the buyer’s attention.
How can you accomplish this? With a sales letter, there are several ways which you can keep the reader interested. Here are a few:
Graphs are an attention grabber.
A picture is worth a thousand words.
You can grab attention with audio.
Video is also an option.
Another one that people love to see are testimonials.
Another one that you can always use is giving examples of proof.
If you have pictures of checks, this is effective.
Also, if you have screen shots of individuals signing up, this works.
Whatever you are trying to earn money online with, you should give proof that it has worked for others, and would provide similar benefits to the person that is reading it. For example, you can use screen shots, pictures, testimonials, etc. These all provide compelling proof.
If it is your goal to improve upon your copywriting skills, do not neglect the aforementioned tips. While these tips do not constitute the copywriting bible, they will definitely point you in the right directions.