How To Make Money – The Art Of Compelling Sales Pages

Are you trying to figure out how to make money by selling a product which you know will be extremely helpful to your niche market? If this sounds like you, there exists a school of thought which believes the actual creation of the product is the most difficult step of the process, leaving just the sales page to be created. Conversely, there exists another faction of thought which believes that the creation of an effective sales page is most challenging. This article is geared towards the latter assertion, and will provide you with some outstanding ideas to maximize the sales of your product, via your sales page.
I do not think that anyone will argue with me when I say that the headline is the most important bit of content in any sales letter. This is what your visitors are looking at in order to determine whether what you are selling is right for them. Consequently, the title on your sales page has to pull the visitor in, and give them no choice but to keep reading. This is why you have to spend a lot of time on your headline. You must choose the right font size and style. You must also choose the right color. Popular opinion states that both blue and red are most effective when it comes to titles.
Aside from the aesthetics of your headline, you must also look closely at the actual message. Remember that your headline is going to set the stage for the remainder of your sales letter. Therefore, it is important that you use dialect which compels the reader to take action such as, incredible, exciting, now, get, etc. Such words stir excitement in the buyer, and tell them that they are in the right place.
With that being said, never underestimate the importance of the human element. People want to purchase from people who they know and trust. One of the best things that you can do for your sales page, other than crafting an outstanding headline, is to let them know who they are buying from. In other words, put a picture of your face on your sales page. You have no idea how far something as simple as being able to put a face with a product goes in terms of instilling trust and assurance with the end buyer. Of course, where you position your face shot is critical. My suggestion is that you place it at the top of the page. This way the buyer can envision an actual person speaking to them as they make their way through your sales copy.
Another thing that you should realize is that while your potential buyer makes their way through your sales letter, they will be formulating an opinion as to how much your product is worth. Consequently, it is critical that you put the reader in a frame of mind where they can see the product being worth far more than what you are charging. Lay out for the reader the list of advantages that they will be gaining from your product. Let the reader know that while you could have charged (X) amount of dollars for this product, and still been providing a bargain, you are only charging this amount. When you reveal the price to the buyer, they should feel as though they are about to commit robbery upon you by purchasing your product at such a low price.
There you have it. Some of the most important steps to creating a compelling sales letter. Of course, we have not discussed every single aspect that goes into a highly successful sales letter in this one article. The fact of the matter is that certain aspects of your sales letter will pertain directly to your niche market. Nevertheless, if you want to know how to make money with your product by converting more sales, start with the steps outlined here.