Copywriting Secrets Unveiled – 5 Simple Steps To Get Killer Conversion Rates

Why should you realize the copywriting secrets that the best sales people and entrepreneurs use?
Easy. More income. Writing good copy will increase the conversion rate of any of your squeeze pages, sales letters, emails, videos, etc. Copywriting is the foundational skill needed to be successful in any type of marketing. Regardless of your marketing method you need good copywriting skills. Copywriting is just sales talk in written form.
You must first have an understanding of basic human psychology. Humans are emotional creatures, and we make decisions based upon these emotions. Why do we care? There are many copywriting secrets, but this is the most important. We must get the prospect to “feel” they want to buy not “think” they want to buy. If you get nothing else from this writing then understand this principle. Everything you do in copywriting should have this in mind.
How do we unveil these copywriting secrets then?
Feasibly, you have already asked yourself “does my product or service offer something of value that my prospect wants or needs? Does it provide them a solution to a problem?” If your product doesn’t provide an answer to the prospect’s problem then you may want to find another opportunity.
Once you have met the needs of your prospects then you can follow these steps to make some killer copy.
1. Identify the challenge. Tell your story or the story of people that would be in your prospect’s shoes. Put this horrible past experience in full life detail. Relay specific times where you had challenges. For example, If you are promoting a weight loss supplement you could talk about the ill health effects many overweight people suffer from on a daily basis.
2. Provide the Solution. Talk about all the benefits of your product not the statistics. Explain how your product will make their lives better not how many great nutrients it contains.
3. Talk about Your Credentials. Tell them why they should buy from you or your team of people. If you don’t feel confident presenting yourself as the leader then validate a third party – huge.
4. Always offer a 100% money-back guarantee. All risk is eliminated by doing this. It also speaks volumes for YOUR BELIEF in the product.
5. Call to Action. This is the most important of all the copywriting secrets. Most people either don’t know to do this or they are just afraid. Never be afraid to ask for the sale! Come on guys! You’re not even speaking with someone live in most situations. In order to achieve a sale you must ask for it! Have a call to action In the closing of your copy telling them what exactly you want them to do next.
I work in network marketing. On my blog and my squeeze pages I always have a call to action for people to opt-into my free valuable trainings that I offer. I get a constant flow of leads daily coming to my business just by asking!