How To Write A Testimonial For The Product You’re Selling

A testimonial is a great way to ‘pat yourself on the back’ and drive traffic to your website. It will also increase your reliability with customers. They’ll feel more confident purchasing your product when they read a testimonial. You can attract more customers to you if you write your testimonial correctly. Before you know it, your reputation will have increased along with monthly profits.
How to Write a Testimonial for the Product You’re Selling
What is the purpose behind the product? Yes, it’s your product, but do you fully understand what you’re selling? If you don’t, you could be in trouble from the start. If you’re confident you understand your product inside and out then your testimonial will convey this. You’ll know how to use it, what it’s for, and how it will improve your life.
Utilize keywords in your testimonial. Let’s face it, everyone is on the internet. When you write an online testimonial, think about your keywords and phrases. Make sure you use but in a manner that doesn’t sound force. Your text should flow.
Keep it short and to the point. There’s no reason to write a two page testimonial! Customers will skim testimonials because most of them have short attention spans. Get to the point, make it, and move forward from there. Avoid using ‘flowery or puffed up’ words because they could go over your customers heads.
Proofread! Mistakes happen but they can be avoided with proofreading. Recruit someone to proofread your testimonial. They could find errors you overlooked.
Be tactful. The best form of marketing is word-of-mouth. Customers will more than likely show the testimonial to family friends. Make sure it’s well written and sincere.
Highlight the best. Why is your product the best on the market? What makes it different from your competitor? Emphasize the strengths of the product.
Customers are bombarded with advertisements every day for this or that product. They want to cut through advertisements and websites and find a product that’s for them. A good testimonial will cut their search time in half. Any skepticism they have will be eased. Also, a testimonial should go beyond the sales pitch; if it doesn’t customers will find it to be inauthentic. And, you won’t be considered to be someone they can trust. The testimonial must show that the product is a benefit and worth the asking price. Follow the above suggestions and your product will go to the top.