Copywriting – Incorporating Sales Power Phrases Into Ad Copy

If you are just joining the exciting world of copywriting, you need to learn how to sell, specifically how to sell in print. Sales letters are the best way hold your customer’s audience out of any other type of print advertising. However, without power phrases, you will never sell a thing. Read on to find out how you can incorporate powerful statements into your ad copy so that you can sell a ton of stuff.
The first thing that you need to do is to create the headline of the piece. People are so worn out from advertising that they hardly notice the 8,000 daily marketing messages that bombard them every day (depending on where you live or work).
Therefor, you only get a second or two to grab their attention and not let go. This is where the headline come in. A headline will create a question in the customer’s mind so that they feel compelled to read the rest of the copy to find out the answer.
Here are some power phrases that you can adapt to your headlines:
“Don’t you hate it when…?”
“Is is really possible to…?”
“Secret little tip that gives you 5 FREE ways to…”
By creating a burning question in the customer’s mind, you will get them to start reading the copy to find out more. The job of the copy is to gently hold the customer’s hand all the way through the sale until they take out their credit card.
If you are not creating a sales letter, but you want to incorporate some of the benefits of such a letter in your ad, you can use powerful headlines in order to get the customer to request more information or continue the conversation towards closing the sale. Do NOT use hype when advertising. People are practically allergic to hype, since they have been taken advantage of so many times before.
Tell the truth in your advertising. Create excitement that will keep the person glued to the ad and make sure that you don’t give away too much information away too early. If you create a curious question in the customer’s mind, don’t answer it in the next sentence. Make them read further into the copy in order to keep the conversation going.
By adding powerful statements into your sales letters and space ads, you can bring your prospects out of their anti-marketing fog that they are so well-programmed to do. Your will sell a lot more stuff in the process, as well.