An Article Writing Start-Up Guide For Coaches

Article writing is something that every internet marketer (including online coaches) cannot do without. It’s proven to be very effective in reaching out to all people from all walks of life. You see, people are using the internet primarily because they want to learn. They open their computer, launch Google, and search for terms and phrases to get the specific information they need. As an online entrepreneur, you must know that you need to offer them what they want to capture their attention.
So, if you’re thinking about promoting your coaching programs online, you better start learning the ropes of article writing. Don’t worry as it’s relatively easy. Here’s what you need to do:
1. Read and learn. One of the first things that you need to know is that web articles are way different compare to traditional articles that you see on magazines and other reading materials. As online users have different needs, web articles are usually shorter, to the point, and very easy to understand. They’re written using conversational tone and they’ve scannable. Pay popular article marketing sites a visit and read those highly recommended articles to get an idea.
2. Know the importance of keyword suggestion tools. Writing web articles is more than just educating your readers; the process also includes optimizing them to make them search engine-friendly. This is to ensure that your articles will get maximum exposure in the online arena. Knowing the keywords to target is the first step in optimizing them. You need to know the keywords that you’re going to use on each of your articles so they’ll come up on relevant listing.
3. Choose fresh topics. Do not commit the deadly mistake of writing the same topics that were already explored by hundreds of your competitors. You see, going this route will prevent you from offering your readers with new information. So, always talk about the latest issues related to your chosen niche.
4. Use killer titles. It’s not enough that you get your articles to appear on relevant listings; it’s also important for you to ensure that they’ll be chosen by your target audience. You can make this happen by using killer, attention-grabbing titles. You can easily entice people to pay attention if you tell them ahead of time the major benefit that they can expect to get from reading your articles.
5. Make your articles informative and pleasurable to read. As a writer, it’s important that you know how to educate and entertain your readers all at the same time. You can do this by offering them with as much information as possible using conversational, friendly tone. Offer answers to their burning questions and how-to guides. Then, tell them relevant stories or tell jokes. Believe me, this can bring huge different to your conversion rate.
6. Proofread. End the process by manually checking your articles. It’s best if you read them out loud and if you look at them through the eyes of other people so you can easily spot embarrassing errors.