Marketing
Product test: how to evaluate launch potential
In case of continuous launches, to have a prompt feedback on what thinking about production evaluations, reorders and restocks.…
Marketing
Market researches are important to launch new products
"During crisis you're not allowed to make mistakes. It's for this reason the steps preparing the way for launching a new product on the market become more strategic for firms,…
Marketing
Software products launching: three tricks to be successful
How to launch new software items (maybe with fee!) among a lot of tools, many of them for free, available via web downloading and periodically updated.…
Marketing
Internationalisation and M&A operations
Mergers and acquisitions have the prerogative to speed the process of internationalisation because they take advantage of the target company's know-how.…
Marketing
Asiatic markets: made in Italy to re-build
From our Chinese observatory we were waiting for a strategic afterthought about the role of Asiatic markets as great outlet markets, for a creative reprocessing of the internationalisation strategies.....…
Marketing
How to investigate on a product purchase probability?
People never do what they say..During a product development process we always wonder about the actual potential once it's on the market.…
Marketing
Relations among brands and corporate
How can we classify through patterns the structure of relations among brand e corporate?…
Marketing
How to do a good rebranding…when it’s necessary
I will now list a series of mistakes many managers do, according to my experience.…