Copywriting Strategies – 5 Must Know Secrets

There is great power in great copywriting. Well written copy can grab a reader’s attention, suck them in, evoke positive responses in them, close the sale and keep them coming back for more. Use these copywriting strategies to create the type of copy that will get your website or printed literature noticed.
1. Make Your Headline Stand Out
People tend to look at the headline before they read anything. You have to convince potential customers that they want to read your copy by making your headline enticing and intriguing. Additionally, subheads that are equally powerful will compel the reader to keep reading section after section. The inclusion of subheads also breaks the copy up, making it more readable and digestible.
2. Explain the Benefits
A way to initially draw the reader in is to make it clear to them what the benefits of your product or service are. Once they know there’s something in it for them, they’ll want to keep reading to find out more about it and how to get it. For this reason, it’s very important to research your target market before writing copy, so that you know what it is they’re looking for and what type of benefits they’ll respond to.
3. Promise a Solution
The general type of benefit that most people are looking for is a solution to a problem. By explaining how your product will inexpensively and straightforwardly solve the problem in question, you’ll make potential customers feel like they’re gaining something by giving you a sale.
4. Create a Sense of Intimacy
Write as if you are talking solely to one person. This will make the reader more likely to pay attention and they will feel that the product is genuinely targeted towards them. Focus on the customer and what the product will do for them as an individual, rather than talking constantly about how great the product is in general.
5. Know Your Business
As well as knowing your target market, it’s also important to know the business you’re writing for and the product you’re selling. Knowing both business and product really well will help you to write about them confidently and with a consistent tone. You’ll also be able to make more positive points about the product than if you hadn’t done your research on it. If it’s clear to the reader that you know what you’re talking about, they’re more likely to believe what you’re telling them.