When trying to dominate Google, Yahoo, MSN or Bing it is a good idea to start with solid keyword research. Too many companies have missed this important step Rankings will be determined based on the competitiveness of the keyword phrase you choose. Trying to take away a top ranking from a website that has become entrenched in that position for years could be a mistake if your site isn’t a powerhouse.
Finding a keyword phrase isn’t enough. You need to find one that does not have strong competition. Your terms can’t just be easy to rank for. That won’t do. You also need keywords that are frequently search on.
Step 2 of the process will involve research on your competition. Type your keyword into Google. Take the top three websites and do a backlink check. This will help you gauge the difficulty. The more links each website has the more difficult it will be to take their spot without substantial link building.
Time to take your new keyword to the next level. We are now going to improve your web pages using your keyword. Add your keyword to both your meta and title tag. By using your keyword in both the meta and title you are sending signals to the search engines that your site is relevant for those terms.
Off page optimization requires a sustained effort that uses new content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish in bound links.
Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building.
If you want to improve your organic search engine ranking, begin with keyword research. By selecting the right keywords, you’ll be able to optimize your website more quickly than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your web site. Then you’re ready for link building and other off page optimization tactics that significantly improve rankings.
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