If you are dreaming of becoming a copywriter and don’t know where to start, the Internet is a very reliable source when it comes to providing free copywriting tutorials. While following these tutorials will not give you a hundred percent guarantee of making you an expert copywriter, they can certainly lay the foundation on which you can slowly and steadily build up your arsenal of copywriting knowledge. Here is a quick look at what such websites have to offer you on your way to your new copywriting career or on your way to bettering your existing copywriting profession.
o Quick start repositories for newbies on copywriting- a different albeit quirkier take on copywriting for professionals. All copywriting basics are laid out in such effective repositories both clearly and effectively due to the target audience niche which is beginners only.
o Resources for advanced copy professionals. If you want to expand your skills further, this option would help you do so. It expands all the ideas that you were introduced to in the previous option.
o Most comprehensive web resources provide free copywriting tutorials. Some are maintained by professional copywriters and marketing professionals who take you through the learning process in a step by step manner. These types also offer tutorials on various other topics related to copywriting such as kick-starting your sales, finding your product’s USP, how to write sales generating body copy and so forth.
o E-zine on e-business tutorials. This tutorial option deals not only with copywriting but also with other areas of e-business such as starting a small business, copywriting for it, Internet marketing strategy and the like. This strategy might be the right choice for getting the picture at large about copyrighting as it is related to marketing and web marketing niches.
However, copywriting cannot be mastered only by visiting tutorial websites and reading pointers on how to write a good copy. Most of it is learned through experience, reading good stuff and taking a sneak-peek on what your competitors are doing. It is a field that is mastered through constant practice and education. You may be a very good writer but all good writers are not necessarily great copywriters. The famous writer Stephen King likened copywriting or writing in general to lifting weights for ten years. If you keep at it, after ten years you are bound to develop good muscles…. Similarly if you write everyday for a certain period of time- just pen down random thoughts, try and make associations between them, you can become a great copywriter someday.
In addition to web tutorials, you can read up books written by prominent copywriters. There are some well know figures, world’s foremost experts on copywriting, for instance on direct response writing. You can go through their websites where there are various interesting articles to read and where they express their opinions and showcase their copywriting methods.
There are plentiful great web resources talking about how you can become an expert copywriter. But the real answer lies in how persistent you are and to what extent you can go in extracting the best lessons from online resources and copywriting courses.
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