4 Reasons Why A Freelance Copywriter Is Completely Useless

If you’ve ever hired a freelance copywriter, you probably already know how pointless it is. After all, spending money on an additional “employee” that you’re not even hiring to work for your own firm just sounds downright ridiculous, doesn’t it?
Certainly. But why is it that so many people would waste their valuable time and money on a web copywriter or so-called “expert” copywriting services aficionado when there are so many great reasons not to do so? Here are some of the top reasons why you should never hire one of these hacks for any of your copy production needs:
1. Your employees are awesome writers. You know those great emails you’re always getting from employees? The ones that are impeccably free of grammatical and spelling mistakes? The ones that are downright compelling and exhibit a use of adjectives so crafty it just takes your breath away? So, why bother with a professional content writer when your employees are doing such a great job already? This experience is universal, right?
2. It’s easy to find your site on the Web. We all know that it was easy to get your site at page 1 of Google’s search results, and it’s sitting right there today. You’ll never need to hire a freelance writer who claims he or she has a “grasp of SEO” that will make your site climb in the SERP’s. It’s already there.
3. What plagiarism? Nobody ever plagiarizes anything anymore. We’ve advanced beyond it as a people. Anyone you assign to write your blogs, create a compelling e-newsletter, or render high-caliber material for your company magazine will only send off something to be published if it’s completely original. Since everybody can write well, this is not problem. Never.
4. ROI and quality have nothing to do with each other. Yep, there are still some crazy people out there who think that you’ll get a better return on your investment if you hire a quality freelance copywriter.
But you won’t.
Let’s look at Harley-Davidson. In an effort to reduce costs, the company once started making cheaper bikes and using cheaper labor and materials to produce them. When people stopped buying them (some took to calling the bikes “Hardly-Driveables”), the company almost went out of business. In a last ditch effort to save their rear-ends, they put every last cent they could muster into making the best bikes out of anyone on the market. Today, we know them for quality, and the company still makes a killer motorcycle.
I’ll never understand why they didn’t keep making the cheap bikes. Think of the money they could have saved! By the way, if there were a number 5, it would be that professional writers are incapable of appreciating satire. But you knew that, didn’t you?