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Sporty Chic: There Will Be Sport!

On your marks, get set…! Fall fashion is going sportswear chic. Wedge trainers, vintage sneakers, and down jackets for a look that is sporty yet feminine. The brands have all understood, this season, being stylish rhymes with comfort, and we have to say Thank You, because we’ve never felt so good! So don’t hesitate to adopt the urban chic sporty look, to be feminine and trendy, without having sore feet!

This season we find not only the usual suspects in trainers like Nike and adidas, but fashion brands are also on the bandwagon with new creations you’re sure to love!

A new look this season for Ash with a collection that scored a 10 out of 10 on the fashion scale! This brand direct from Italy brings with it a large dose of sex appeal to any diva’s wardrobe. A little rock and a little sexy, a little rebellious and a little provocative, these shoes are the right choice no matter where you go and what you wear!

Created in 1972, in less than one year after its creation Nike was among the essential players in the world of sport trainers. With the “Waffle” design launched in 1973, Nike had created the first basketball trainer with a shock absorber and rebound effect. A real revolution that made Nike one of the leaders of the sport trainer market. Their logo, the “Swoosh” was created in the image of Nike’s wing, the Greek goddess of victory. A destiny written in the stars to equip the world’s greatest athletes, Nike is today one of the most sought after brands among trainer addicts! The collection now includes ready-to-wear, technical products, design sportswear and leather goods. From the trainer to the bag, there’s a whole world of performance and style to (re) discover with Nike !

With more than 100 years of experience behind them, the Converse fan base continues to grow! Created in 1917 for basketball players and made popular by legendary NBA player Chuck Taylor, the most famous brand of old school trainers has also rapidly invested in the world of fashion. For true addicts, Converse offers a range of goods in the pure street-wear spirit. From shoes to bags, Converse completes its range for a casual yet trendy sportswear look!

In terms of imagination, Vans doesn’t need any help! Their secret: modify their classics into various versions, one more wild than the next. Created by Paul Van Doren in 1966, it wasn’t until 1979 that the brand took a big gamble which paid off in introducing the slip on, a lace less model adopted rapidly by skateboarders and BMX riders in California. More than a brand, Vans is an attitude all to itself!

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