Aimed at women in their 20s and teens

Models pose with Fujifilm’s new Instax Mini 8 instant camera during a launch event at the Korea Press Center in downtown Seoul, Tuesday.
&nbsp,hollister; &nbsp,hollister; &nbsp,hollister deutschland; &nbsp,abercrombie; &nbsp,louboutin pas cher; &nbsp,abercormbie; / Courtesy of Fujifilm
By Cho Mu-hyun

Japanese Fujifilm launched its Instax Mini 8 instant camera to the world in Korea on Tuesday.

The camera is the sequel to the hugely popular Instax Mini 7S and costs 120,abercrombie and fitch,000 won.

Aimed at women in their 20s and teens,hollister pas cher, the Instax Mini 8 comes in pink, blue, yellow, white and black and is 15 percent lighter than its predecessor and optimized to be held by them, according to company officials.

“It is now the fall where you think of memories from old pictures,air jordan,” said Fujifilm Korea CEO Lee Chang-kyun in a press conference at the Korea Press Center in downtown Seoul,abercormbie france. “Despite digital cameras pouring into the market in the mid-2000s, our Instax series cameras have continued to post record revenue.”

Kang Shin-hwang, head of marketing at the firm’s Korean office, added, “The Instax Mini 8 will become a camera that is loved by girls who are sensitive to fashion and trends due to its small sized and cute outer look.

“People still have a thing for analogue. We hope that all people have fun and make memories with our reasonably-priced Instax Mini 8,” he added.

Other added features previously absent include a new high-key mode that allows consumers to take brighter pictures.

The growth of the camera market, now mostly dominated by digital products, has been stalled due to the rise of smartphones. Only high-end compact cameras have been showing steady expansion.

However, according to Fujifilm, its instant cameras have survived the changes and have shown skyrocketing growth for the past decade. The firm first introduced the credit card-size Instax cameras in 1998.

The cameras sold 200,000 globally in 2002 but Fujifilm estimated that they will sell 2 million this year,supra shoes. The numbers have risen 33 percent annually from 2005 to last year when it sold 1.4 million.

Kang said the growth rate was comparable to smartphones, arguing that the popularity of instant cameras won’t die down any time soon.

Korea is one of the company’s most important markets,abercrombie france, having grown 39 percent yearly and accounted for 20 percent of last year’s total sales. A version with designs inspired by Japanese icon Hello Kitty has sold 200,000 here since its launch in 2008.

The firm sold 350,000 Instax cameras this year and expects to sell 500,000 in 2013.

The marketing chief also said that its global customer base is also diversifying to include other areas besides Asia in which its products are popular.

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In coordination with the Korea Communications Commission and Ministry of Culture, Sports and Tourism, the embassy organized the landmark conference, inviting more than 20 experts on the subject.