When it comes to choosing right keywords for optimum App Store SEO, there are plenty of misconceptions and speculations among both veteran app marketers as well as novice app developers. You have already developed an excellent app from the starting idea to its final designing; now you have to market your app in a way that it becomes the next big thing after Angry Birds. App Store SEO is a vital process that will help your app to get discovered in app store, get you higher app store ranking as well as facilitate increased download of your app.
One of the most crucial steps when it comes to App Store SEO is to choose the keywords that present an apt description of your app. Remember that the name of your app is a vital keyword in itself. One of the ways to accomplish this would be to brainstorm an assortment of phrases and words that can be applied to your app. Although this sounds fairly easy, there are plenty of times when people come up with keywords that are completely non-relevant, and as such are highly unlikely to be ranked high up in the list. Although you can use certain keyword optimization tools to suggest you the best name for your app, your intuitive intelligence and creativity is the key here, as the keyword optimization tools can only point to a suggestion based on what is already present.
Here are some other tips that will come in handy while trying to find the right keywords for App Store SEO:
Although you may use both single as well as multi-word phrases, remember to separate your multiple keywords using commas.
While trying to figure out which keywords to use, check out what search results come up with your set of chosen keywords. It will also inform you about the market competition that you are likely to face.
Do not repeat your keywords unnecessarily. Do not include your app name and the name of your company in your chosen keywords as these terms can already be used by customers to find you in the App Store.
Avoid keywords that are overly used as they will get you nowhere. When you use keywords that are generalized, numerous results might come up and there is a good chance that your app gets lost in the long list. If, on the other hand, you use keywords that are rare and more specific, it will be easier for your app to appear in the search engine results.
Slowly, the pages in your site will be deindexed by the search engine. Your site will be placed in the sandbox effect so that it won’t rank on the search engine for several months. Instead, the link building campaign should be carried out over a period of time. Google constantly spy on the activity of each website in the database. When it detect that you have a lot of links, it will first launch an investigation to see if the link is obtained naturally or automatically. Besides referencing the SEO report, you should keep use a software to keep track of the number of links your site obtain every month. In this way, you can make sure that the link is not obtained too fast.
Choosing the right keywords for app store optimization is an important aspect before you go ahead with app store optimization for your apps.