SEO Copywriting – Sales Letters With SEO In Place

SEO Copywriting is a term related to copywriting with SEO as one of the key elements. SEO stands for Search Engine Optimization, is the definition in the internet world related to any pages, posts or articles on the website or blogs that was wrote with optimization techniques for search engine purposes, therefore that particular pages can easily find on he search engine for specific search terms known as keyword or keywords, so along the time it will gain popularity, gain more visit and will be on the first page of the search engine (for example Google) for related keywords search, and will result on greater exposure on the web.
The discussion about what is SEO is beyond the scope of this article, but we can see that keywords is the main components in SEO.
The professional sales letters is structured with proper basic elements (headline, body, closing etc.), and it will greatly increase its chance for greater exposure if we incorporate elements of SEO copywriting.
For example, let me take affiliate marketing subject. In case you do not know, affiliate marketing is terms for anyone who become an affiliate (meaning reseller) for other people product, and gain commission from his sales effort, when the sales is completed. The most popular affiliate portal is clickbank, in which you can become their affiliate for free and can sell thousands of product with sales commission 50% or even 75% and more per sales.
After you become an affiliate, you will choose several products you want to sell, lets say one of the product you sell is “reiki based meditation” product, just for example only. In order to sell this product, one of the most effective way is to get your own domain name that closely related to the product you sell and then build a landing page (a sales page or a squeeze page, depend on your goals). The next step is to promote your sales pages using pay per click advertising or article marketing or both. By doing those to steps, you will receive visitors to your sales page.
For article marketing and PPC and also for the sales pages, you will need to do a little research on several best keywords that you can use on your ads, articles and sales pages. To do this, you can use Google Keywords tools, in this example the root keyword can be reiki or meditation or both. Google keywords tools is very excellent tools and it is 100% free.
We now have a lot of visitors, from your ads and articles but those visitors are only meaningful if they buy or subscribe on our sales page. In order to do this, you must have a well structured sales letters that can grab visitors attention and keep them reading all the way to their decision.
Proper sales pages will have good headlines (with attention headline, headline and also additional sub headline), good body (consist of full features and benefits, bullets type sentences, problem solving statements etc.) and good closing statements (including P.S statements, legal notice, money back guarantee etc.).
Beside those standard structured sales pages, inserting SEO standards on the sales pages will increase chances for greater exposures and chances to be listed on the search engine first page for specific keywords terms related to the product that you sell. Some sales pages software can help to do the job professional and also faster.
You can use anything to help you with your quest on SEO copywriting.