Successful Copywriting Tips For Crafting Your Headline – 3 Critical Factors To Consider

Your success on the internet is decided by how effective you can present your opportunity using words. This is why many top marketers spend a lot of time learning successful copywriting tips, or pay top dollars to get it done for them. The most critical part of this whole process is how you create your headline.
Your headline is the first thing that your visitor will see when they visit your site, and it doesn’t matter how good your product is, or how effective the rest of your sales page is, if your headline don’t grab them they will not see anything else. Now, this can be a challenge, but it can be done if you focus on the three most essential part of the puzzle. It is critical to your business success and every effort should be made to get this right.
Here are three (3) successful copywriting tips that shows you the critical factors you should pay attention to, when crafting your headline:
(1). Identify A Problem – The internet is all about information. People will visit your website because they have a problem and they are looking for a solution to that problem. These might vary from “how to prepare a mouth-watering romantic dinner,” to “how to fix a leaky faucet,” or “how to invest in the stock market.” Almost every problem that people have now-a-days, they will resort to the internet to find a solution.
An effective headline should relate to their problem. It should tell them that you know what the problem is all about, and that you genuinely understand what they are looking for. Demonstrating this genuine concern and understanding will take the pressure off you, as now they see you as someone who really want to help them with what they are looking for, so they will be more inclined to buy from you.
(2). Present A Solution For The Problem – Now that your headline has identified your visitor’s problem, you now have to show them that you can solve it. This can be a tricky part, as you do not want to come across as someone making promises that you cannot keep, so you have to be very specific, without too much hype when presenting your solution.
Tell your visitor that they are about to get the most highly qualified chef to give them step-by-step instructions on how to prepare the best romantic dinner, at the lowest price around. The goal here is to get your visitor to picture in their mind what the end result will be. Remember, to accomplish all this you will have to relate to their emotions with your words, as that is what make people buy.
(3). Focus On The Benefits Of Your Product – Your product will most likely have many benefits, but you will only have space in your headline for one, so make that the strongest and most attractive one. Remember, people do not buy because of the features that your product has, they are more interested in what it can do for them.
Let your visitor know that they will be getting their instructions from someone who has over 20 years experience in preparing romantic dinners for classy clientele and celebrities. Make sure that your claims are legitimate, people can see through them if they are not. Give your visitor the graphic picture of how their date is going to be mesmerized by their attractive, mouth-watering dinner, and what could transpire afterward.
Here are 5 sales-copy headline templates that have been tried and proven over the years, and still continue to do so. They are some of the most successful ones ever written, so pay very close attention to them:
1. Warning: [Blank] –
Example:=> Warning: 89% Of All Businesses Fail Within The First Year – Will Yours Be One Of Them?
2. Do You Make These Same Mistakes [Blank]?
Example:=> Do You Make These Mistakes With Your AdSense Campaigns?
3. How [Blank] Made Me [Blank]
Example:=> How One Simple Copywriting Lesson Made Me $121,377
4. [Blank] Ways To [Blank]
7 Ways To Grow Your Blog Readership
5. If You’re [Blank]
If You’re A Stay-at-Home Mom With A Computer, You Can Make An Extra $250 A Day
Learning successful copywriting tips from professionals who do this for a living to create your headline, can greatly impact your marketing and advertising campaigns. The simple tweaking of an headline has resulted in increased revenues for some people by up to 700%, so do not take this lightly.
As I have said before, your headline is the key to your internet business success, so make sure that you get it right. If you are not a writer and is having difficulties with it, then you should think about getting some help from a professional. Whatever you spend to do this will be well worth, it is that important.