Web Copywriting – How To Find A Copywriter For Your Sales Letter

Do you need a sales letter for your online product? Or maybe you just need more compelling copy on your website, especially if you’re trying to attract new clients your services. Read on for tips on finding an expert web copywriter without paying an arm and a leg.
Let’s say you want an online sales letter, maybe with an autoresponder email sequence as well. Where can you find someone who can write that for you.
1) Where can you find a copywriter?
You might be tempted to go to elance.com — and who knows, you might get lucky. Or you could go to some online forums, especially the Warrior Forum, where you’re likely to find good and even outstanding copywriters — many of them offering great deals on their services.
Specifically, you should check out their Warrior Special Offers, also known as WSO. That’s where they advertise their special deals to fellow Warrior Forum members, i.e., their “Fellow Warriors.”
There are other forums as well. Specifically, you should focus on internet marketing forums or on copywriting forums.
2) Looking on Google
Of course, you can also type “web copywriter” into Google and watch what comes up.
You will find numerous websites where copywriters offer their services. And you will also find a long list of AdWord ads by veven more copywriters offer to write you the sales letter that will make you a fortune.
Some of those are big name copywriters — and they will charge thousands for a letter.
Other ads may be by services that subcontract the actual work.
3) Watch out for potential problems
If you go for the latter, you should look out for two potential problems:
a) Some of the services subcontract the work to writers who are not native speakers of English. While this may or may not a problem (some non-native speakers have a better command of English than some native speakers), it often results in a lower quality of writing).
b) Some of them will also use the word “copywriter” in a misleading fashion
You see — a copywriter is a professional who specializes and has been trained thoroughly in writing direct sales advertising. If you get such a copywriter, you can be confident that they have experience with writing that sells.
However, sometimes, the word “copywriter” is used as a synonym for a more generic kind of “writer,” including “article writer.” This is an entirely different kind of writing.
While most copywriters can also write articles (and some of them do), article writers are rarely competent copywriters.
So it’s “buyer beware.” Make sure you get some credentials and samples, and you’ll be able to tell which type of “copywriter” you’re talking to.