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Copywriting – Power Words And Phrases

Power words and phrases are called such because they are potent and persuasive. These are excellent must-have words for your use in writing copy because they are eye-catching, and create positive and engaging images.
Use the following list for maximum results.
A- affordable, alert, allure, applause, avoiding
B- big, billboards, blockbuster, bonanza, boom, bottom line, brain picking, bravo, breakthrough, by, buyer’s guide
C- challenging, competitive edge, comprehensive, concept, crucial
D- danger, daring, destiny, dirty, distinguished, dividends, dynamics
E- eager, easy, eat, economic needs, effective, emerging growth, endurance, energy, enterprising, envision, epidemic, excitement, exercising, expert, explain, exploit
F- favorable, find out, flex, flourishes, focus, foothold, forecast, fueling, fundamentals, funny
G- gaining, gallery, generic, get, giant, good-looking, growth, gut feelings
H- happy, heritage, high-tech, high yield, hit, hopeless, hot property, hybrid, huge, hurry
I- idea, imagination, inflation-beating, innovative, insatiable, investigative
J- just in time
K- keep in touch, kidding
L- last minute, late-breaking, launching, liberated, lifeblood, lively, longevity, lucky, luxury
M- mania, marvelous, masterpiece, measure up, medicine, merit, monitor, monumental
N- naked, nest egg, new, newswire, next generation, nostalgic, novel
O- obsession, opportunities, overrated
P- perspective, philosophy, pioneering, portfolio, profitable decision, promising
R- recruiting, remarkable, reminiscent, renaissance spirit, reviewing, revisited, revolution, rewards, rich, right now
S- sampler, save, savvy, school of thought, scorecard, security, show me, shrewd, simplistic, skill, slash, smart, soar, specialized, speed up, spiral, spotlight, stardom, starter kit, stop, stubborn, successful switch, surefire, surging, survival
T- tax-resistant, tech revolution, technology, tell, test-drive, timely, top dog, traces
U- ultimate, underpriced, unlock, upscale, value line, will power, university of life
V- value, value line
W- willpower, word-of-mouth
Y- young
The above words are desirable for being picturesque; a common trait which cause the reader to bring to mind certain mental pictures. They are guaranteed elements to have in sales copy, and the above can be looked at as your arsenal of marketing words and phrases.
Once you are finished with the initial draft of your copy, it is crucial that you review it to re-assess for readability and “flow.” Aim for euphony– good sounding sentences and those that are easy to listen to. It will be worthwhile to read the copy aloud.
Short and simple sentences, and uncomplicated words will assure that your output remains inviting. Large chunks of texts should be avoided as much as possible. When they occur, they should be apportioned into smaller bite-size paragraphs.Three or more sentences should be in each paragraph, no more than that.
Integration of the above power words and phrases must be a constant initiative every time you write copy.

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