SEO Copywriters – Why They Also Need To Be Writers

SEO copywriting and article writing is critical to any internet marketing campaign. Search engines are now so developed that they are able to accurately reward those sites with the best content. The quality of their content can often be the difference between whether a website or company succeeds, or fails.
You would have thought that the modern importance of web content would see companies fighting for the best SEO copywriters in town. Unfortunately for them, this hasn’t happened.
Search engines have been around for just over 20 years. Since then the way they have ranked pages has changed beyond recognition. Between 5 and 10 years ago, while the internet was booming, search engines used mostly on-site factors like keyword density to determine the ranking of a page. Though most companies realise that this is no longer the case, their attitude to SEO copywriting hasn’t changed.
Keyword density, though it is one of many SEO factors that article writers need to be mindful of, is now of relatively low importance. By far, the most important thing about content on the internet is that it engages and informs its readers. If it does this it will not only achieve traffic or sales by provoking a response in the reader, but it will also attract links from other authoritative sites. Quality back-links are the gold of the SEO world. Though some people still try and buy or trade them, naturally attracting them through obtaining compelling and informative copy is, hands down, the most effective way of getting them.
Companies that are serious about internet marketing need to make sure that their methods evolve alongside the search engines. Now, web content is the most important factor in attracting the most valuable type of traffic: organic search traffic. SEO copywriting should no longer be considered part of the technical, computer world. SEO articles and web content need to primarily engage, inform, and above all, leave its readers wanting more. To achieve this you need to find writers who can add creativity and enthusiasm to your campaign.
The first criterion that your chosen writer should fulfill is that they are native to the country you intend doing business in. So many UK companies still outsource their SEO copywriting to India or China. True, you will get it cheap, but what good is it to you if it doesn’t produce the results?
The second thing you should look for when choosing your SEO copywriter is their writing experience outside the SEO copywriting field. Ask yourself, ‘do they have the writing skills and creativity to inspire and engage my readers?’ Key things to look for might be experience writing for magazines or even books. Of course, an SEO copywriter needs to have the technical skills to properly target and optimise what they write. Primarily however, the person you choose should be a writer before they are an SEO copywriter. If this is the case then they will produce original, fresh content that will, once published, work tirelessly to provide you with great results.