The Number 1 Winning Formula For Web Success – Good Copy!

Most business owners spend a good deal of time thinking and planning about the design and functional features of their websites. There’s nothing wrong with having a great looking site with the latest features and good images to attract visitors to do business with you, but looks alone won’t get you very far.
What most people don’t give as much thought to is the copy, the words you use to tell visitors what your website is all about.
But good copy is more than just telling visitors the plain boring facts (although they have their place). What good website copy does is initiate a conversation with your audience in order to gain their attention and interest.
By initiating the conversation via your web copy, you’re far more likely to engage with your audience, paving the way for them to learn more about your business and be open to your offers.
The “conversation” in your web copy should appeal to and address the needs and concerns of your audience. This helps to develop a sense of rapport with your audience and a greater likelihood of making a sale.
Website content that is conversational in style gives a more personal approach to an otherwise impersonal medium. If your words don’t have emotional appeal your content will be dry and unexciting and you’ll lose your audience with a click of the mouse.
To create your winning formula for web success with good copy, follow these points:
Simple language – easy on the eyes, easy on the mind, make your message clear and easy to read and understand.
Engage audience – with eye-catching headlines and follow through with copy that’s emotionally charged and exciting, use active voice.
Develop rapport – know whom your targeting, get inside their mind, understand their concerns. Visualise your audience and write as if you’re talking to them in person.
Make it personal – empathise and address your audiences’ concerns, provide the answers and solutions they seek to their pressing needs. Put yourself in their shoes and write from your audiences’ perspective.
Be direct – in your communications, use short sentences and paragraphs with one central point per paragraph.
It takes time and practice to create winning website content. You need to plan what you want to convey and how best to put your message across.
Your choice of words and style of language needs to strike the right chord with your audience or you risk losing them to your competitors.
There’s no doubt the written word has undeniable power make sure yours count.