Creative Newsletter Ideas To Use Right Away

A good newsletter is just that-a letter full of news for the people interested in what you have to say. Whether you’re selling auto repair services or medical care; whether you are a hospital or a school or a restaurant, your readers expect to be informed. Here are seven creative newsletter ideas that you can use right away, because they are built on your readers’ interests-and you already know those, right?
Idea #1: Profiles
A profile is a kind of story. It introduces someone, or something, and tells about their background and what they can do for your organization. If you are a hospital, this might be a new physician, or a new weight-loss program. If you are a preschool, you might have hired a new teacher. Or, you might know someone who, while not part of your organization, will be willing to be interviewed about your organization’s specialty, such as rare photographs, or jewelry design.
Idea #2: Letter from the editor, or the executive director
When written right, these can be a great way to grab your reader’s interest. A well-written letter from the editor or director should be personal while still relevant to your organization. It should contain one or two ideas that the author finds personally interesting, and should say why. Be sure to include some description of the issue’s content, with an emphasis on overall themes, rather than a list of articles. And always invite the reader to enter and learn.
Idea #3: Questions and Answers on a topic of interest
Q&A’s are a great way to grab your reader’s interest. Pick a theme, like “Buying a new car” or “Watching out for depression” and put it in question and answer format. You can also do this with an interview of a person of note in your business, for example, your buyer, or your chef.
Idea #4: Puzzles
Depending on the tone of your newsletter, a puzzle may keep your readers interested. These can range from word scrambles and crosswords to riddles and trivia. Try listing the solutions or answers at your website.
Idea #5: List your community services
Even if you are a business, you are probably serving the community in a number of ways. Set aside a section of your newsletter to list your employees’ individual volunteer work, or your company’s team service to a local food pantry. If you are the food pantry, list your volunteers and how they have been helping.
Idea #6: Photographs and graphics
It’s so easy to take photos and download them that there’s really no excuse for not having lively photos in your newsletter, whether it’s hard copy or online. Be sure to use action photos, or pictures with lots of color. To brighten your newsletter you can also pick from the huge supply of graphics and photos on the internet.
Idea #7: Helpful tips
Helpful tips are a great way to interest your reader, because they demonstrate your understanding of reader concerns and needs. “What to pack for the hospital when you are having a baby;” “How to keep wine cool;” “When to get your tires checked;” are good examples.