Customers – Keep Them Coming The Goal For A Thriving Freelance Copywriting Business

Freelance copywriters are among many of the small business owners who believe “if you build it, they will come.” I can tell you… they don’t. Many freelance copywriters believe if they publish a website with lots of samples or a fancy layout and modern graphics, their potential customers will find them. The mechanics of getting clients isn’t rocket science, but it’s not quite THAT simple either.
Establish a Routine
It’s a good idea to establish a marketing routine of some sort. It’s also a helpful idea to figure out which marketing methods work best for you. Networking, for example, is an important component of having a successful, thriving small business – be it networking online or off line. On the other hand if you absolutely hate it, you can send sales letters or post SEO’d YouTube presentations. There are a host of other techniques available to you, as well. Whichever methods you choose, you want to work within a routine. This way, you’ll have a better idea of what’s really bringing them in and what’s not and what to tweak and what to leave as is.
Stay Visible
Staying visible and becoming a familiar presence, even if it’s just online, will have a huge impact on your business. People like doing business with people they know, and by “know” I mean people they’ve seen before, more than a few times. Seldom do people part with their money for big ticket items from establishments or people they’ve never seen or heard of. Look at the people and establishments you buy items from that cost over $50.00 or the brands you buy. Quite often some aspect of that purchase is familiar to you. This is because there needs to be some sense of trust established.
Keeping the Clients You Have
Staying in touch with your current clients is also key. You can do this by occasionally emailing your clients a short note with copywriting tips or special offers; publishing press releases and making sure your clients get a copy; mailing post cards to their offices or writing short reports about the niche market and sending them to your client list. Also, if you know of someone who could use your client’s services, you can send an email introduction and make the b2c or b2b connection. People remember folks who send business their way.
Beside, selling your services to existing clients is a lot easier than selling your services to new clients. Therefore, part of your job as a successful or potentially successful copywriter is to hold on to the clients you get. You do this by staying familiar. Help them remember you and/or your work.
But, remember, before you get to work on keeping them, you have to get them in the door. And if you work at it, you’ll do just that, because the customers are out there.
Rest assured… they’re out there! Technology causes new clients in new fields to materialize all the time. Niche markets spring up continually. The mobile copywriting market, for example, didn’t exist when I started, neither did the App market. But they do now, and they use copywriters. Blogging, Twitter, Facebook and loads of other social media platforms didn’t exist when I started. But they do now. A computer savvy senior generation didn’t exist, but they do now. My point is: there is a lot of money to be made in the freelance copywriting market.
Niche markets that companies want to sell their products and services to develop every day, which means the clients who need your writing talent are there. You simply have to uncover and put to work the many, many ways to attract these clients to your freelance copywriting business.