11 Copywriting Tips To Cure Sales Dribble

If you are suffering from sales dribble (that’s when sales barley dribble in) chances are that your copy is to blame so I am going to give you a few tips that will help change that dribble into a raging torrent. Before we get started take a good look at your website stats. I am sure that you will see traffic arriving but they don’t linger…or purchase. Lets get started on fixing that.
You are probably a bit defensive when it comes to your copy, we all are. In fact the copy could be very good but it lacks a few things that convert visitors to customers.
11 Copywriting Tips for Profit Pulling Sites
#1 – Picture This – Picture you perfect customer and write with their image firmly in your mind. Pretend that you are the customer. What is your problem? How can it be solved? Don’t speak to your customer…speak through your customer.
#2 – Its All About Perspective – Try changing the perspective on some of your copy. Instead of writing “Our Company has 20 years of experience” try “Imagine partnering with a company that has 20 years experience that you can depend on.”
#3 – Get Aggressive – Replace passive verbs with action verbs…remember action in your copy can stir action in your customer.
#4 – Just Between You and Me – Write like you talk. It’s really important that your customer believe that you are speaking just to him or her. Forget writing like an author or authority and start talking like you are a friend.
#5 – Set the Pace – Keep your paragraphs short and easy to read. Nothing turns off a reader quicker than a wall of seemingly impenetrable text.
#6 – Expression Equals Profit – You aren’t a journalist and you should never write copy objectively. Express your self vibrantly.
#7 – Get Them Involved – Get the reader involved by asking questions just like you would if you were sitting on the patio at a cookout. Involved customers are much more likely to purchase.
#8 – Human to Human – Read through your copy and cut the geek speak replacing it with real human expressions. Sales isn’t about writing in perfect English. If you insist on being grammatically correct your sales will suffer.
#9 – Contractions – Using contractions will bring your copy to life for the reader. They won’t be reading a dull sales letter, they will be talking with a friend.
#10 – Defluff for More Sales – Read your copy out loud…it really works. If you find yourself stumbling over words and phrases get rid of them. Less fluff leads to a flowing easily read copy style.
#11 – Ask for IT! – One of the problems that many inexperienced copywriters run into is not really asking for the sale. By nature most humans prefer to be told what to do so you can’t be afraid to tell them to buy. Place a call to action in strategic places within the copy and don’t be passive about it. Tell them to buy now or contact you now.
Writing successful copy on a regular basis takes years of practice but you can do it if you set your mind to it. If you are having problems getting the result that you need perhaps you should consider hiring a freelance copywriter while you practice. These copywriting tips have proven to be successful over time so use them to increase your sales and your profit.