I once read a book on investing that was talking about the difference between paper trading, and real trading. Paper trading is when you test out your skills by making “pretend” trades. You may be rich on paper, but it’s still pretend. To make this point clear, the author quoted another author who said, “Sure, you can hit the bull’s eye on the target range, but can you do it with a loaded pistol pointed at your heart?”
Obviously, you’ll behave a lot differently when there’s real money on the line. Those pesky emotions of greed and fear come into play. What does this have to do with writing? Read on.
If you are a writer, and you want to make the real cash, you’ve got to be able to get people to take action. Not just any old action, like “click here and visit my blog,” action. But “get out your credit card and fill in this form,” kind of action.
One is pretty easy, the other is pretty difficult.
That’s why good copywriters are hard to find. The ones that can deliver. The ones that turn websites into everlasting money making machines. That’s why those writers who can do this are paid a lot of money. Several thousand dollars per sales letter kind of money.
How do you get that kind of money? Get those skills that demand that kind of money. The kind of skills many people want, but few are willing to acquire. How do you get those skills? Keep reading.
First you’ll need a website. A website that is selling something. A website that is asking people for their money. Of course, you don’t have to sell it directly. You can join a well known affiliate program like Amazon. They’re a trusted brand, and if you’re promoting anything there, you won’t set of anybody’s scam alerts.
Choose a product that’s over a hundred bucks. That way it will take some persuading to get people to buy it. Then write as good a sales letter as you can. Then buy some traffic. That’s right, spend your own money. After all, you could try and get free traffic, but that’s kind of like paper trading. You might do OK, but there’s no real risk.
In order to really develop your skills, you’ve got to put it all on the line. You’ve got to make a profit. That means for every dollar you spend on traffic, you’ve got to make back more than a dollar. How much more? The more the better.
Once you’ve got a few websites under you belt where you can show your ability to take any product, and turn a dollar from traffic into two dollars in sales, you can write your own ticket.
You’re goal is to make two bucks for every buck you spend. Keep tweaking your page, split testing, reading every book you can until you get to that level.
Is it easy? No. Will it take a long time? Yes. Will it cost you a lot of money? Yes.
But guess what, unless you are willing to spend the time, money, and effort, you won’t likely develop the skills. After all, how much is it worth to you to finally be able to write a sales letter in exchange for five grand? How about the ability to do that once a week?
Consider this: Someone who wants to be a doctor has to spend eight years and hundreds of thousands of dollars to earn the right to become a doctor and make two or three hundred thousand a year.
Don’t you think it’s worth the year or so and the few thousand dollars or so it would take to develop the skills to earn more money, with less effort?
Where do you want to be a year from now? Are you willing to spend a few thousand to earn millions?
Education
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