Write Great Copy – Building The Body Copy

The most important lesson in learning to write great copy is getting to know your target audience. Not only knowing who your customers are, but what they are about and what appeals to them. To find the best way to reach them, you’ll need to know what they like, why they buy and what they are concerned about. This is how you go about determining the best way to market your product and also to establish the best foundation to build your copy.
Instead of just writing copy that focuses on your product, build your copy around the needs and desires of your audience. Keep your customer first and foremost in your mind. Observing this rule will help you to write great copy. But that doesn’t mean that you won’t get a chance to brag about your product’s features. There is plenty of room in your advertising copy to do just that.
First capture the attention of your target audience with a winning headline. Follow it with an intriguing sub-headline that narrows the audience and draws them in. Then engage the reader with an awesome opening paragraph. Next comes the body of the copy and your chance to completely explain your product. This copy must be so compelling as to leave the reader with a sense of having actually seen and experienced your product first hand.
Don’t worry about being too wordy in the body copy. Although it is best to keep your copy in an easy-to-read format, you will want to thoroughly explain your product and its benefits when you write great copy. Don’t assume your customers already know these things. For example, if yours is a common product, look for a feature that is often overlooked and be sure to mention it.
Enter the conversation already taking place in the mind of your prospective customer. Know what appeals to your customer, be aware of things that bother them, tune in to ways to make their lives more enjoyable. Be the expert in your field by joining the conversation and keeping your audience informed. This should give you several topics for writing great copy.
Tell rather than sell. Provide your audience with sufficient knowledge about your product so that they can make an educated decision. Make sure the focus is on the customer and their needs and how the product may be able to help them.
Choose your words carefully and align your paragraphs so that each new paragraph builds upon the previous paragraph. This will ensure that your audience is able to follow along as you lead them to a better understanding of your products or services. It’s an easy to follow format when you learn to write great copy.