Be Careful With Your Article Marketing

If you are new to the concept of article marketing, and are planning to use it to get more traffic to your website, there are some things that you should be aware of. One of the major things to be aware of is that the secret algorithm used by the major search engines to rank pages, is being changed all the time. And you have to stay aware of the changes, they could affect your page ranking dramatically.
A good casing point to highlight this is that there used to be a time that social networking pages were not appearing in searches, which was hard to understand as they were very popular at that time. So the criteria that the engines used to rank sites, and individual pages, was changed to accommodate this. So keep your ear to the ground, and if you hear a rumour that changes are afoot find out what they are, and change your marketing strategy accordingly.
So to be successful in marketing with articles you will have to be ready to change your tactics. The most common mistake made by beginners in the world of Internet marketing is falling foul of the duplicate article rules. This comes about because they have purchased articles in their niche, and then posted them on their site, or even sent them to article directories, without making any changes.
Even when you use totally unique and self-written articles you could fall into the duplicate content trap. This happens when you have planned to publish the article on your site, and also send it to one or two of the top article directories. You must alter the article slightly to make it unique before you submit it.
So what do you do with old articles you have written so you do not suffer, and it is a bit of a shame that a great article is only available on one site. Well a lot of internet marketing experts get a series of their articles together, and turn them into a book that can be downloaded by people who sign up to their mailing list.
This will give you a list of people who are interested in your niche, and you can send them various offers. If they go for them you will make money from the commissions. There are other ways that you will be able to recycle your articles to increase traffic to your site without any problem. It just takes a bit of thinking about.