As a writer you should have a web page or ezine, which means you probably have plenty of old articles on hand. Have you thought about how to recycle your content to increase revenue? You will benefit from reading this article on the ten profitable ways to recycle your content.
1. Reinvent Your Old Material
Instead of allowing content to remain in old files or archives reinvent your old material. You can rewrite them into shorter versions and post them on revenue generating websites or as content for your ezine. The information can also be rearranged to form an informative speech or eBook you could market on your website. By taking the time to recycle your content you can increase your revenue for your business.
2. Promotional Ads
Older content can be reused for promoting your website on ezines or websites with the same niche. This will provide a sample of your work to new customers and draw traffic to your web page bringing in more profits.
3. Link Up
Invite other website owners to link up their web page to your website. This will allow people to find your content through the sites you are linked to.
4. Create an eBook
Organize your older content into subjects or categories and offer the articles as an eBook for purchase. If the articles were informative and well written enough for you to publish the first time imagine the enjoyment your readers will get when you publish them including new content for sale. Yes this is an idea to repurpose your content and increase your revenue.
5. Directory Assistance
After creating your eBook you can use it as a vehicle to drive traffic to your website. Take advantage of the free eBook directories to list your eBook as a free gift for subscribing to your niche ezine. You are exposing your eBook and ezine to new customers once again increasing revenue.
6. Provide Samples
When you shop at the supermarket don’t you enjoy “free sample” day? Everyone loves a free sample. So why not offer it on your ezine. Providing a small taste of what the customer can enjoy once they subscribe will whet their appetite for more good reading. Recycle your content by rewriting the article and using an attractive new title.
7. Shameless Self Promotion
Shameless self promotion is okay when you are in business. Reuse your content by turning it into press releases promoting your website, ezine, or ebook. Examples of your work, rewritten as press releases, will build interest in potential customers wanting to read more of your content.
8. Arrange a Swap Meet
To increase profits have a swap meet with other ezines with the same niche. Swapping content will provide you exposure on niche websites attracting new customers. This also allow you to provide new content on your ezine or web page without having to write additional articles or hire writers.
9. Give A Bonus
The old content on your web page or ezine replaced by newer articles can be used as bonuses for new subscribers or when an eBook or video cassette is purchased. The idea is to repurpose your content by giving it away with a purchased item. This will open up a new venue for the customer to desire to purchase increasing your profits.
10. Reminders
Recycle your content by using it in autoresponder messages reminding your customers to come back and visit your website or ezine in the future. This will encourage repeat business and also add to future revenue.
When you take the time to give it some thought you will find many ways to recycle your content to increase your business’s growth and profitability. Why don’t you give one or two of these suggestions a try and see how they benefit your business.
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