Web Writing – 5 Things No One Told You

Whether you’re writing for the Web for your own projects, or are writing for clients, you need to build your skills. Let’s look at five things that no one ever told you.
1. Target One Keyword Per Web Page
If you’re focusing too much on keywords, chances are you’re forgetting about the reader. Remember that all keyword data is historical. It simply tells you what people searched for in the past; it can’t tell you what people will search for today, or in the future. So relying too heavily on keyword data is silly and ineffective.
Think about your readers. What search terms would they use to find your pages?
Once you’ve picked several keywords, choose one to target for each Web page.
2. It’s All About the Links
No matter how wonderful your Web content, if the page you write has no links pointing to it, it will get no traffic. Therefore before you create a page of content, work out how you will get links to it.
Internal links from your own site are easy to get, but some people simply forget to link to a page from other areas in their site. This makes the page an orphan: it won’t be found. Ensure you have links to your new webpage from other areas on your site.
In addition to internal links, each page needs external links. You can get external links in many ways, so make a list of how you’ll attract or acquire links before you write the content.
3. Quality Content Counts
Do a little research. Look at your top five competitors in your niche. Do they have quality content? If they don’t, then you can easily outrank them by improving the quality of your own content.
If they have great content, then work out what they don’t do well, or what they’re not doing and focus on building great content in these areas.
Millions of new webpages are added to the Web each week, so it becomes harder and harder to attract the visitors that you need. Quality content is essential.
4. Inject Some Personality: Punch It up
Writing for the Web is different from writing for print. Web content tends to be written in a casual rather than a formal style. People visiting your site will look for signs that the content was written by human beings.
If you haven’t been writing with verve and vim, try doing that. You’ll be amazed that people pay much more attention to you. (And you’ll get more links.)
5. Get Results With More Quality Content and More Links
If quality content is good, the more quality content you have the better.
Focus on adding content, and adding links to that content. The more pages on a site, the more chances you have for visitors to find you. Every single webpage is a gateway to your site, and obviously the more gateways you have, the more visitors you can potentially attract.