Self-help entrepreneurs need copywriting that relates to their prospects at a deeper level. The sales letter is not all about selling your product or
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Years ago, a wise boss told me that the most affordable attorney I'd ever hire is the one I called before making a decision or taking an action. I've
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Believe it or not, you can learn a LOT of copywriting secrets from lawyers. In fact, recently I heard a lawyer's ad that's SO good I took
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Independent professionals often promote their services online through article marketing. Many focus on keywords and article distribution, but in fact
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One of the best lessons I ever learned about writing for the web came from an anti-social neighbor. And, strangely enough, I wasn't anywhere near the
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Part of being a writer, is dealing with rejection of our writings. If there are writers out there who have never gotten a rejection letter, I have
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One of the most overlooked skills in online business is copywriting. Copywriting is a crucial skill that can make the difference between whether or
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I imagine various experts who conduct eye-tracking studies know more about how visitors interact with a site's main navigation links, but here's my
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There is a lot of ballyhoo about the importance of headlines in copywriting. If you are just getting started it is easy to take this stuff out of
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When it comes to deciding on new content for websites, all too often the decision is made by people within the company. In other words, various
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