Just about every commercial industry in the world has turned to digital marketing to help with brand recognition. Everything from small retail shops to large conglomerates find that promoting via digital platforms comes with a long list of advantages.
However, services such as those who belong in the accountancy network still find it difficult to promote their firm using these new methods. To those who are part of the global accounting network, here are a few digital marketing tips that will make promoting your company easier:
1 – Improve Your Website
It’s about time to improve and update your firm’s website. Potential clients use the internet to find accounting firms, a well-designed and user-friendly website gives your firm heightened online credibility.
2 – Use Google My Business
List your accounting firm on Google so that it is easier to locate, this is especially important if you want to sign on more local clients.
3 – Use Different Call To Action Lines On Each Webpage
Not all call to actions encourage visitors to buy a product to service. Add things such as “subscribe now” on the newsletter page or “message us for a free quote” on the contact us page to increase website engagement.
4 – The Power Of Content Marketing
Yes, even an accounting firm can publish an interesting, informative, and intriguing blog. Publishing high-quality content will help your firm get noticed online. Perhaps even build a strong and loyal following in the future.
5 – Invest In SEO
SEO marketing is still one of the best ways to secure a top-ranking online. With the right team using the best strategies, your firm will dominate the competition in due time.
6 – Email Marketing Still Works
Accounting firms are professional establishments that deal with serious clients. Email marketing is still applicable in this case because there are always potential clients looking for new firms for their business. An email just makes it easier for them to contact you.
7 – Dip Into Social Media
It can be hard to focus on social media marketing, but it is still worth it. You’ll never know who’s browsing through these platforms, they might be on the lookout for an accountant.
8 – Build A Network
Join a global accounting network to widen your reach. This is a resource that will certainly boost your client profile and online presence.
9 – Ask For Online Reviews
Ask past and current clients to leave a review of your services and post these online. Potential clients rely on these reviews to help them decide whether you are worth hiring or not.
10 – Attend/Host Seminars
Build yourself as an industry leader by attending and hosting accounting seminars and events. Show your skills and introduce your firm by impressing the audience with your speaking abilities.
11 – Partner Up And Ask For Referrals
Although it might seem like a big step, partnering with other firms that belong in the accountancy network is a great way to increase your number of clients. Build a strong and lasting partnership with other firms and eventually, you can ask for referrals and also give them yours.
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