How cheap! That is probably one of the phrases you fear whenever you create cheap postcards. As you try to save up on money by tightening the business expenses in postcard printing, eventually you will face the consequences having cheap postcards.
You do not have to worry too much though. As long as you know how to make cheap postcards, work as good as normal postcard printing you should be able to get the most out of them.
Therefore, concerning cheap postcards, there are three steps that you can do to make sure that they would work effectively for business.
Maximizing your distribution potential
First, since you already printed cheap postcards, chances are good that you have a lot of it. Cheaper postcards can be printed in far more numerous numbers in a limited budget than normal color postcards. This means that you can maximize your distribution potential by having an increased number of postcards to send out.
So do not save on your postcard pieces, send them all out so that you can reach the most possible number of potential customers in the widest possible area. Use the postal service, give them away as fliers, leave them in free postcard racks, place them in reception counters and other manner of distribution techniques so that you can reach everyone possible with your business cards. Even though your postcard is cheap, this should get you good chances of getting customers. It may even be as good or even better at doing it.
Maintaining a decent likable design
Secondly, since you are already printing in cheap inks and paper stocks, you should compensate by maintaining a decent and very likable design. People do not really notice the quality of your postcard as long as they are distracted and probably entertained by your unique postcard design. If your cover awed them or if they laughed at it, they will not notice the poor paper stock, or even the less than ideal inks.
So always try to make a design that takes attention away from the cheap materials. Think of something creative yourself, or maybe have a friend or colleague think of something for you. The better your design, the more successful your cheap postcards should be.
Repeating mails
Lastly, do not forget to repeat your mails. After printing an initial batch of cheap postcards, you should try to send another batch if your budget permits. Again, since they are cheap, you should probably manage to print more in a less amount of time. So repeat your printing and repeat your mails if you can. Reinforcing your message to potential customers is a good way to get more impact with your cheap postcards. With enough repeat mails, your customers should already remember your marketing message and may become interested in it eventually.
Therefore, from maximizing your distribution, creating a design and repeating mails, you should very much make your cheap postcard printing work well. Even though they are cheap, they should have more or less the same effect as normal postcards, and at a cheaper cost to boot. So do not be afraid of showing of your cheap postcards, make them well and be proud.
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