Why Having A Good Offer Is Pivotal For Your Web Copywriting Success

When it comes to website copywriting, having a good offer is pivotal. Your offer is what it’s all about – so make it good. No one wants to take up a so-so offer, so put your best foot forward and make your offer as good as possible.
Make sure that your offer is one that is too good to pass up. Your sales letter needs to address the needs and wants of your reader, and needs to do so in the headline of your sales letter. When you have a good offer that is full of bonuses and tells the reader everything they need to know, then you know you have a winner.
When you take the time to make your offer worthwhile, your copywriting job becomes easy. You can offer strong guarantees that will take away all of the risk of ordering from your prospect, thereby lowering the barrier to the sale. And how you word your money back guarantee makes all the difference also.
Instead of saying “you have a 60 day money back guarantee on this product”, say something like this: “try this product risk-free for 60 days”. Your wording will make all the difference in an offer, and good website copywriters know this. You will want to honor this guarantee also so that you can become known as a person of your word.
When it comes to writing the copy for your product, if you don’t know where to start, then don’t fret. You know your product better than anyone else, so start with the features of your product. You may wish to start writing the bullet points first for your sales letters as opposed to the headline. This will help to get you off on the right foot.
Even though you could hire a professional copywriter to right it for you, you are still the best person for the job. No one has the passion and insight about your product than you do, so you should write it all yourself. When writing out the bullet points, include what your prospect will learn. You may wish to use the chapter titles as a guide when writing out what the reader will gain from your book.
When mentioning the features of your product, be sure to include the benefits also. Features tell, and benefits sell – always remember that. Your benefits are the things that will your reader will get from using your product, so be sure to list as many as possible.
You will also want to make your offer urgent. By incorporating the use of urgency, your prospects will respond faster to your offer as opposed to if they had all day to mull over it. You want to inspire action now, and this is something that urgency will do.
One of the best ways to inspire action is to mention the quantity of the product that you have left. If you sell digital products, you can create a one-time only sale and include a timer that says that the special offer ends before midnight. The offer should actually end at midnight so that users will know that you are a person of your word.
And plus, the next time you have a sale, your users will remember the first one that they missed out on, and will respond to your second sale. You might even get more sales from your second sale than the first one – so keep this in mind.
These website copywriting tips will come in handy when creating your next sales piece. Be sure to keep them in mind when you do so.