6 Tips On How To Write Good Web Content

Is your website selling? Are you maximising your website’s potential?
With millions of businesses crowding the internet, fighting for the attentions of customers with increasingly short attention span, it is essential that you make every effort to ensure that your company stands out of the pack.
Have you visited a website where you got frustrated because you can’t find what you are looking for, or you can hardly understand what it is selling? Have you ever contacted a company whose website you visited and ask them what are they selling or do you just move on to the next?
When visitors arrive at your website, they want to know what is in it for them, if they are convinced that you can offer them something for their benefit, and then they would like to know if they could trust you. The customers don’t care about the number of years you are in business or how many employees you have, all they care about is if you can offer them something of value to them and if your price is right.
Graphics don’t sell, but content does.
Your web content catches your customers’ attention, it retains them and it keeps them and convinces them to contact you or buy from you.
Your advertising and all the fancy marketing campaigns you did to attract them to your website are useless if your web content is rubbish. You will only have one chance to impress your customers. Do it right and they will keep coming back, mess it up and you will need to start over again, but this time, twice harder because you have disappointed them.
How to write your web content
Know your customers
What are you selling? Are you selling kids shoes? Who buys kids shoes? It’s not the kids. It’s the parents. What would parents like to know about the shoes? Do parents want to know the latest fashion on kids’ shoes or do they want to know how long the shoes will last? Is it value for money? How good is it for the kids’ feet? Write your content with your customers in mind. What is important for them? What do they want to know? Put your feet in their shoes. Don’t think about how well you can present your company; it’s what your company can do for your client.
Make sure your content is clear
Your visitors come to visit your website for a purpose so make sure that they get it quickly. Get to the point in your first sentence. No long introductions, your customers are time strapped.
Clearly show all the basic information, like contact numbers, returns policy and delivery details if you have any. These are important information for the clients. Whatever you do, don’t show off. You don’t need to tell your readers how smart you are or how good you are. Content is all about the readers.
Be concise
Don’t go over 500 words in your webpage if you can do it in 100 words. Again, think of your customers. They don’t have a lot of time, if it’s too long, they will get tired and bored.
Complete the task
What do you want the customers to do in your website? Do you want them to buy a product? Subscribe to your e-mails? Contact you? Help them complete this task. Make it easy for them. Make the link clearly visible and lead them to it.
Get your facts right
If you are going to claim something as factual, make sure that it is. Check your sources. Just because you read it on the net, it does not mean it is true.
Keep it updated
Out of date contents can be damaging to your website. Your web content will not fade away unless you manually remove it from your site. Old content may not be factual anymore. Customers who are web savvy don’t trust out of date contents.

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