Don’t start writing before you know the facts.
Do not get to use the facts before separating the important things from those that are less.
Do not be stubborn about the value of a fact as long as you have not tested on people you know.
Do not try to gather all your ideas in writing between the four walls of your office. Get out on the street. Do you integrate the crowd. Study your audience… This will save you time.
Do not assume that all the facts relevant advertisements are related to the goods. There are successful advertising campaigns that focus primarily on the service behind the product.
Never refuse to go to a meeting of sales of the product. This will awaken your mind.
Do not lose sight of the problems of the sales of the advertiser. They can provide the vital clue for writing your ad.
Do not expect that an engineer will be lucid. Stick with him. Over time, you will discover its objectives.
Do not assume that your reader is sitting in front of you and willing to buy. It can be half asleep. It may be concerned about its own problems. In both cases, you should hang it firmly and quickly generate the attention.
Be sure to carefully examine your hooks. The grip is the success or failure of an ad.
Do not imagine that a short text solves the problem of reading.
Remember that the public is primarily interested in its own problems.
Do not talk about your product as if it were still in production. The public will not see it.
Do not talk about your product as if it were at the retail store. While it is still owned by the dealer, it will not render great service to the public.
Remember that the real benefits of the product are visible when used. Talk about your product and its user manual.
Be sure to demonstrate the virtues of your product, which is the ideal solution to common problems of your prospective buyers.
Do not think that the user of your product will reflect all the qualities he possesses. In most cases, only an expert can distinguish good from bad. Explain all the merits of your product, especially those that are not obvious.
Do not expect your audience will read every page ads! It will read those containing the most novel and interesting information.
Do not expect the adjective “delicious” sell candy. Almost all the sweets are delicious.
Do not expect the epithet “feeding” sell food. Most dishes are nutritious.
Do not expect the epithet “warm” sell overcoats. Almost all are warm overcoat.
Do not expect the epithet “flattering” sell hats. Half of your readers will know that it’s impossible
Do not talk too much about what your product is. Provide details rather what it does is more important.
You can read more tips in my next article 23 more traps. You have further interesting suggests on my web site. The profitable writing system How to write info.com
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