Discover Secrets Of Copy Writing That Perform Better Than A Sales-Person

Website copy writing is a SCIENCE. Follow the proven tested formula and implement it methodically for a money making site. Effective copy writing brings 100% results.
Since you have discovered your product by searching the niche market, you are ready to sell on line. Your mental perceptions and credibility of your business plan will help you create a good sales copy with confidence
1. Create Unique Selling Proposition.
Choose a unique selling proposition to convince the reader to follow step by step information and make him feel this product is meant for him, and will solve his problem.
2 Target your audience:
Now you have to know more about them by searching the exact people who will buy your product, what age? What economic standard? How does this group think? Express features of the product for them to feel, so they buy it.
3. Pricing:
Price too high or price too low, both are not very effective for volume sales. If you are choosing a higher price add value to your product, create a higher perceived value by offering an eBook or another info product to tempt the buyer to buy.
4. Headlines and sub-headlines:
Create a compelling headline on the website home page. It should express the biggest benefit and attract enough interest to entice reader to stay at your site. Sub-headline will attract the visitor to read the subject matter on the website. Testing the headlines lets you know which headlines gets the best result.
5. Establish Your Credibility:
Prove yourself to be a trustworthy and credible resource. If possible do it on home page, or at “about US”. You not only need to tell them that you are reliable, but also assure them that you are the best person for the job. Do this by providing your credentials, explain what makes you such an expert in this field, and include customer testimonials. In the beginning give your product for free in return to get the testimonial from them.
6. Sell with Benefits:
Emphasizing on the benefits is extremely important. Lack of benefits in copy writing will not sell the product that well. Benefits attract your buyer to buy your product. It is different than feature of the product.
7. Transfer Ownership:
That means subtly shift your focus so that the reader, in effect, comes to think of your product as their own. Some how they have to start imagining owning and using or benefiting from the product. To do this use the phrases like, “you will learn…, you will receive… and you will save your hard earned money.”
8. Strong Guarantee with Return policy:
Shoppers are very skeptical these days. Guarantee helps to alleviate any anxiety. The longer the guarantee, the fewer are the returns. Customer feels more confident to buy. An iron-clad, no questions asked guarantee creates credibility and is a powerful motivator to close the sale.
9. Create Added Value with Added Bonus Items:
A blockbuster bonus package will double or triple your sales. The bonus should create value to your target market and for a limited time, so customer buys today.
10. Create Urgency and Encourage Immediate Sales:
Giving urgency to buy is a must. As there is no other force to make them buy right away. Create a special offer for a limited time, Include a discount, or include bonus item for a limited time.
11. Ask for the Order:
You have to spell it out for them as clearly and blatantly as you possibly can. Ask for the order, ask for the order and again ask for the order, crucial point asking for the order and close the sale. The buy now button. ” Just click here to order Now – Risk-Free. You may also restate your stronger benefits and main selling points here.
12. Make it Easy for the Customer to Contact You:
Make the sale a good experience for customer and provide few ways to contact you. An email address an 800number, with best time to call or a customer service site URL is a trustworthy approach.
13. Use Effective Formatting Techniques to Present Your Offer:
Formatting sales copy is as important as writing it. Color scheme proper use of space, proper formatting, text Width, fonts, use of bold italics, organized images, will create a copy that sells.
14. You will be able to close a lots of sales if you keep all this in mind while creating your sales copy.