Copywriting Secrets – Follow These 10 Tips For Copywriting Success

If you want to write your own sales letter for your small business, Internet marketing project, joint venture, or non-profit organization, the mechanics of the process are all the same. Without a successful sales letter, you are leaving money on the table. Read on to find out 10 secrets for copywriting success.
Here are 10 secrets for copywriting success:
1. You have to start with a hungry crowd – You need to write to a group of people that already have raised their hands and indicated that they are interested in buying what you have for sale.
2. You have to have a product that people actually want – You can’t invent a new product and then look for a market to buy it. Find out what people want and then give it to them.
3. You have to grab their attention with a powerful headline – People are more bombarded than ever with advertising. Your copy needs to jerk them out of their trance and get their attention for a split second.
4. You have to use a sub-head that will draw them into the copy with curiousity – The idea of a sales letter is one sentence at a time. Get people to keep reading, one sentence at a time until they get to the order page.
5. You have to tell a compelling story – Put the product in the reader’s hands using words. Conjure up every emotion possible, showing a rags-to-riches story, or a something where the user overcame an issue with the product.
6. You have to deliver the benefits of the product to the consumer – The customer doesn’t care how many buttons and dials it contains. They want to know how your product is going to solve their problem in the shortest time possible, and how it will make their life better.
7. You have to close the sale – Sales letters are just selling in print. You have to convince the customer to buy the product and ask for the sale.
8. You have to create a call to action – You can’t just say “please buy my product.” You need to use words to get the customer off the couch and over to the phone or Internet.
9. You have to have a solid guarantee – You want to remove as many skeptical boundaries as possible, and the guarantee will help with that.
10. You have to promote you, the owner, as a brand – Do not promote your company. People buy from other human beings, not big businesses, or big-sounding businesses.

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